LEADER 00000nam 2200000 a 4500
001 9781587992056
003 UkHlHU
020 9781587992056
040 UkHlHU
050 4 HF 5415.3 B8
100 1 Bruner, Gordon C.,|d1954-
245 10 Marketing scales handbook :|ba compilation of multi-item
measures for consumer behavior & advertising.|nVol.4 /
|cGordon C. Bruner II, Paul J. Hensel, Karen E. James.
260 Mason, Ohio :|bThompson South-Western,|cc2005.
300 842p.
650 0 Marketing research|xStatistical methods|vHandbooks,
manuals, etc.
650 0 Scaling (Social sciences)|vHandbooks, manuals, etc.
700 1 Hensel, Paul J.
700 1 James, Karen E.
