LEADER 00000nam 2200217 a 4500
001 0750674598
007 t
008 060410s2004 ne a r 001 eng
020 0750674598
040 CURLLC
050 4 HF 5415 D2
100 1 Davidson, Hugh,|d1935-
245 10 Offensive marketing :|ban action guide to gaining
competitive advantage /|cHugh Davidson and Warren J.
Keegan ; with Elyse Arno Brill.
260 Burlington :|bElsevier Butterworth-Heinemann,|cc2004.
300 414p.
650 0 Marketing.
700 1 Keegan, Warren J.
700 1 Brill, Elyse Arno.
|