Library Services / All Locations

LEADER 00000nam  2200289   4500 
001    DAW07276898 
003    Uk 
005    20070125062558.0 
008    040903s2005    enk    f      001 0 eng   
020    0199274894|q(pbk.)  
020    9780199274895|q(pbk.)  
040    StDuBDS|cStDuBDS|dUk 
050 00 HF5438.5|b.P475 2005 
082 04 659.1|222 
100 1  Percy, Larry. 
245 10 Strategic advertising management. 
250    2nd ed. /|bLarry Percy, Richard Elliott. 
260    Oxford :|bOxford University Press,|cc2005. 
300    335p. 
500    Previous ed.: 2001. 
650  0 Sales promotion. 
650  0 Advertising|xManagement. 
650  0 Strategic planning. 
650  0 Communication in marketing. 
700 1  Elliott, Richard H.