LEADER 00000nam 2200325 4500
001 DAW26031174
007 cr
008 110209s2012 enka fs 001 0 eng|d
020 0273737880
020 9780273737889
040 StDuBDS|cStDuBDS|dDAWSON
050 00 HD69.B7|bK449 2012
082 04 658.827|223
100 1 Keller, Kevin Lane,|d1956-
245 10 Strategic brand management|h[electronic resource] : |ba
European perspective / |cKevin Lane Keller, Tony Apřia,
Mats Georgson.
250 2nd ed.
260 Harlow :|bFinancial Times Prentice Hall,|c2012.
300 xxv, 940 p. :|bill.
500 Previous ed.: 2008.
650 0 Brand name products|xManagement.
650 0 Brand name products|zEurope|xManagement.
700 1 Apřia, Tony.
700 1 Georgson, Mats.
856 40 |uhttps://www.vlebooks.com/Product/Index/419855
936 Dawsonera
