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BJL CLASSMARK
KDL CLASSMARK
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SUBJECTS (1-50 of 58)
Brand Name Products
1
Mark
The 22 immutable laws of branding
Ries, Al.
London : HarperCollinsBusiness, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 RIE
UNTIL CLOSING
ASK at the Reading Room
2
Mark
Ad value : twenty ways advertising works for brands
Oxford : Butterworth-Heinemann, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 6161 B4 A1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 6161 B4 A1
8 WEEK LOAN
AVAILABLE
3
Mark
Advertising & markets : a collection of seminal papers
Henley-on-Thames : NTC Publications, 1997.
1997
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5821 A3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5821 A3
8 WEEK LOAN
AVAILABLE
4
Mark
The advertising business : operations, creativity, media planning, integrated communications
Thousand Oaks, Calif. : Sage, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5827 A3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5827 A3
8 WEEK LOAN
AVAILABLE
5
Mark
Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.
c2009
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.15 R9
8 WEEK LOAN
AVAILABLE
6
Mark
Beyond branding : how the new values of transparency and integrity are changing the world of brands
London : Kogan Page, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 B5
8 WEEK LOAN
AVAILABLE
7
Mark
Brand building on the Internet
Lindström, Martin, 1970-
London : Kogan Page, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1265 L7
8 WEEK LOAN
AVAILABLE
8
Mark
Brand culture
London : Routledge, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD69.B7 S362 2006
4 WEEK LOAN
AVAILABLE
9
Mark
The brand gym : a practical workout for boosting brand and business.
Taylor, David, 1964-
Chichester : Wiley, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 T2
8 WEEK LOAN
AVAILABLE
10
Mark
Brand Hollywood : selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008.
2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
384.830973 GRA
UNTIL CLOSING
ASK at the Reading Room
11
Mark
Brand Hollywood selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008.
Access this resource online
2008
EBOOKS
12
Mark
Brand management : a theoretical and practical approach
Riezebos, H. J., 1960-
Harlow : Financial Times Prentice Hall, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 R5
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 R5
8 WEEK LOAN
AVAILABLE
13
Mark
Brand manners : how to create the self-confident organisation to live the brand
Pringle, Hamish.
Chichester : Wiley, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415 P9
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415 P9
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415 P9
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
14
Mark
Brand new justice : how branding places and products can help the developing world
Anholt, Simon.
Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 ANH
UNTIL CLOSING
ASK at the Reading Room
15
Mark
Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 L7
4 WEEK LOAN
AVAILABLE
16
Mark
Brandchild : remarkable insights into the minds of today's global kids and their relationships with
Lindström, Martin, 1970-
London : Kogan Page, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 L7
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 L7
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 L7
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
17
Mark
Branded : the buying and selling of teenagers
Quart, Alissa.
London : Arrow, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 Q1
8 WEEK LOAN
AVAILABLE
18
Mark
Branding : from brief to finished solution
Crans-Près-Céligny : RotoVision, c2002.
c2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room Mezzanine
OS 658.827 MON
4 WEEK LOAN
AVAILABLE
19
Mark
Brands and branding
London : Profile, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
20
Mark
Brands : the logos of the global economy.
Lury, Celia.
London : Routledge, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 L9
8 WEEK LOAN
AVAILABLE
21
Mark
Brands : the new wealth creators
Basingstoke : Macmillan, c1998.
c1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
22
Mark
Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.
2012
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1255 N6
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.1255 N6
8 WEEK LOAN
AVAILABLE
23
Mark
Building the brand-driven business : operationalize your brand to drive profitable growth
Davis, Scott M., 1964-
San Francisco, Calif. : Jossey-Bass, c2002.
c2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
24
Mark
The business of brands
Miller, Jon, 1971-
Chichester : Wiley, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 MIL
UNTIL CLOSING
ASK at the Reading Room
25
Mark
Complexity and marketing
Milton Keynes : Open University, 2001
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415 C7
8 WEEK LOAN
AVAILABLE
26
Mark
Concepting : creating successful brands in a communication-oriented era.
Rijkenberg, Jan.
Henley-on-Thames : World advertising research centre, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.82 RIJ
UNTIL CLOSING
ASK at the Reading Room
27
Mark
The corporate brand
Ind, Nicholas.
Washington Square, N.Y. : New York University Press, 1997.
1997
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 I3
8 WEEK LOAN
AVAILABLE
28
Mark
Creating powerful brands.
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 2011.
2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 CHE
UNTIL CLOSING
ASK at the Reading Room
29
Mark
Creating powerful brands.
De Chernatony, L. (Leslie)
Oxford : Butterworth-Heinemann, 2011.
Access this resource online
2011
EBOOKS
30
Mark
Customize the brand : make it more desirable and profitable.
Nilson, Torsten H., 1949-
Chichester : Wiley, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 N7
8 WEEK LOAN
AVAILABLE
31
Mark
Design alliance : uniting print + Web design to create a total brand presence
Faimon, Peg, 1962-
Cincinnati, Ohio : North Light, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
q TK 5105.888 F1
4 WEEK LOAN
AVAILABLE
32
Mark
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.
2013
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
q HD 69 B7 W5
4 WEEK LOAN
DUE 07-05-24
33
Mark
eBrands : building an Internet business at breakneck speed.
Carpenter, Phil.
Boston, Mass. : Harvard Business School, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.8270285467 CAR
UNTIL CLOSING
ASK at the Reading Room
34
Mark
The essential brand book : over 100 techniques to increase brand value.
Ellwood, Iain.
London : Kogan Page, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 E4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 E4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 E4
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
35
Mark
The fall of advertising and the rise of PR
Ries, Al.
New York : HarperBusiness, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 R5
8 WEEK LOAN
AVAILABLE
36
Mark
Fashion brands : branding style from Armani to Zara.
Tungate, Mark, 1967-
London : Kogan Page, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 9940 A2 T9
8 WEEK LOAN
AVAILABLE
37
Mark
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann/Elsevier, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
38
Mark
The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel.
Basingstoke : Palgrave Macmillan, c2008.
c2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 H7
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 H7
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 H7
8 WEEK LOAN
AVAILABLE
39
Mark
How brands become icons : the principles of cultural branding
Holt, Douglas B., author.
Boston, Massachusetts : Harvard Business School Press, 2004.
Access this resource online
2004
EBOOKS
40
Mark
IMC : the next generation : five steps for delivering value and measuring returns using market commu
Schultz, Don E.
New York : McGraw-Hill, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415 S3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415 S3
8 WEEK LOAN
AVAILABLE
41
Mark
Inclusive branding : the why and how of a holistic approach to brands
Schmidt, Klaus, 1946-
Basingstoke : Palgrave Macmillan, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 S3
8 WEEK LOAN
AVAILABLE
42
Mark
International marketing relationships
Bridgewater, Susan.
Basingstoke : Palgrave, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 1416 B8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 1416 B8
8 WEEK LOAN
AVAILABLE
43
Mark
Lifestyle brands a guide to aspirational marketing
Saviolo, Stefania.
Basingstoke : Palgrave Macmillan, 2013.
Access this resource online
2013
EBOOKS
44
Mark
Luxury fashion branding : trends, tactics, techniques
Okonkwo, Uche.
Basingstoke : Palgrave Macmillan, 2007.
Access this resource online
2007
EBOOKS
45
Mark
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, c2009.
c2009
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
46
Mark
The mental world of brands : mind, memory and brand success
Franzen, Giep.
Henley-on-Thames : World Advertising Research Centre, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 F8
8 WEEK LOAN
AVAILABLE
47
Mark
Performing consumers : global capital and its theatrical seductions
Wickstrom, Maurya.
London : Routledge, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.8342 WIC
UNTIL CLOSING
ASK at the Reading Room
48
Mark
Retail marketing and branding : a definitive guide to maximizing ROI
Perrey, Jesko.
Chichester, West Sussex : Wiley, c2011.
c2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1255 P4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.1255 P4
8 WEEK LOAN
AVAILABLE
49
Mark
Smart things to know about brands & branding.
Mariotti, John L., 1941-
Oxford : Capstone, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 M3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 M3
8 WEEK LOAN
AVAILABLE
50
Mark
Strategic brand management
Elliott, Richard H.
Oxford : Oxford University Press, 2007.
2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.15 E4
4 WEEK LOAN
LOST IN LIB
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