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Author Jobber, David, 1947-
Title Principles and practice of marketing / David Jobber.
Publication Info Maidenhead : McGraw-Hill, c2007.
Edition 5th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415 J6  UNTIL CLOSING  ASK at the Reading Room

Descript 1022p. + 1 CD-ROM.
Edition 5th ed.
Note Includes 1 CD-ROM.
Previous ed.: 2004.
ISBN 9780077114152
0077114159
Click on the terms below to find similar items in the catalogue
Author Jobber, David, 1947-
Subject Marketing.
Marketing -- Europe -- Case studies.
Descript 1022p. + 1 CD-ROM.
Edition 5th ed.
Note Includes 1 CD-ROM.
Previous ed.: 2004.
ISBN 9780077114152
0077114159
Author Jobber, David, 1947-
Subject Marketing.
Marketing -- Europe -- Case studies.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415 J6  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing.
Marketing -- Europe -- Case studies.
Descript 1022p. + 1 CD-ROM.
Note Includes 1 CD-ROM.
Previous ed.: 2004.
ISBN 9780077114152
0077114159

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