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Author Jobber, David, 1947-
Title Principles and practice of marketing / David Jobber.
Publication Info Maidenhead : McGraw-Hill Education, c2010.
Edition 6th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415 J6  UNTIL CLOSING  ASK at the Reading Room

Descript 946p.
Edition 6th ed.
Note Previous ed.: 2007.
ISBN 9780077123307 (pbk.)
0077123301
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Author Jobber, David, 1947-
Subject Marketing.
Marketing -- Europe -- Case studies.
Descript 946p.
Edition 6th ed.
Note Previous ed.: 2007.
ISBN 9780077123307 (pbk.)
0077123301
Author Jobber, David, 1947-
Subject Marketing.
Marketing -- Europe -- Case studies.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415 J6  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing.
Marketing -- Europe -- Case studies.
Descript 946p.
Note Previous ed.: 2007.
ISBN 9780077123307 (pbk.)
0077123301

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