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BJL CLASSMARK
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Record 13 of 57
Record:
Author
De Chernatony, L. (Leslie)
Title
Creating powerful brands. [electronic resource]
Publication Info
Oxford : Butterworth-Heinemann, 2011.
Edition
4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
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Descript
xxv, 483 p. : ill.
Edition
4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Note
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
10 concurrent users. UkHlHU
ISBN
9781856178501
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Author
De Chernatony, L. (Leslie)
Subject
Brand name products.
Product management.
Alt author
McDonald, Malcolm.
Wallace, Elaine.
Descript
xxv, 483 p. : ill.
Edition
4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Note
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
10 concurrent users. UkHlHU
ISBN
9781856178501
Author
De Chernatony, L. (Leslie)
Subject
Brand name products.
Product management.
Alt author
McDonald, Malcolm.
Wallace, Elaine.
Subject
Brand name products.
Product management.
Descript
xxv, 483 p. : ill.
Note
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
10 concurrent users. UkHlHU
Alt author
McDonald, Malcolm.
Wallace, Elaine.
ISBN
9781856178501
Persistent link to this item
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