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BJL CLASSMARK
KDL CLASSMARK
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Record 20 of 57
Record:
Author
De Chernatony, Leslie.
Title
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
Publication Info
Oxford : Butterworth-Heinemann/Elsevier, 2006.
Edition
2nd ed.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
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Descript
318p.
Edition
2nd ed.
Note
Previous ed.: 2001.
ISBN
9780750667494 (pbk.)
0750667494 (pbk.)
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Author
De Chernatony, Leslie.
Subject
Brand name products.
Trademarks.
Product management.
Descript
318p.
Edition
2nd ed.
Note
Previous ed.: 2001.
ISBN
9780750667494 (pbk.)
0750667494 (pbk.)
Author
De Chernatony, Leslie.
Subject
Brand name products.
Trademarks.
Product management.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
Subject
Brand name products.
Trademarks.
Product management.
Descript
318p.
Note
Previous ed.: 2001.
ISBN
9780750667494 (pbk.)
0750667494 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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