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Author Trott, Paul, author.
Title Innovation management and new product development / Paul Trott, Portsmouth Business School.
Publisher Harlow, Enlgand : Pearson, 2017.
Edition Sixth edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
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Descript xxix, 635 pages : illustrations, maps ; 25 cm
Content text txt
still image sti
Media unmediated n
Carrier volume nc
Edition Sixth edition.
Note Previous edition: 2012.
Contents Preface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.
ISBN 9781292133423
1292133422
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Author Trott, Paul, author.
Subject Technological innovations -- Management.
Industrial management.
Product management.
Descript xxix, 635 pages : illustrations, maps ; 25 cm
Content text txt
still image sti
Media unmediated n
Carrier volume nc
Edition Sixth edition.
Note Previous edition: 2012.
Contents Preface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.
ISBN 9781292133423
1292133422
Author Trott, Paul, author.
Subject Technological innovations -- Management.
Industrial management.
Product management.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE

Subject Technological innovations -- Management.
Industrial management.
Product management.
Descript xxix, 635 pages : illustrations, maps ; 25 cm
Content text txt
still image sti
Media unmediated n
Carrier volume nc
Note Previous edition: 2012.
Contents Preface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.
ISBN 9781292133423
1292133422
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