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Author Kapferer, Jean-Noël.
Title Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Publication Info London : Kogan Page, 1997.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
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Descript 443p.
Edition 2nd ed.
Note Previous ed.: 1992.
ISBN 0749420693
 Click on the terms below to find similar items in the catalogue
Author Kapferer, Jean-Noël.
Subject Product management.
Strategic planning.
Descript 443p.
Edition 2nd ed.
Note Previous ed.: 1992.
ISBN 0749420693
Author Kapferer, Jean-Noël.
Subject Product management.
Strategic planning.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE

Subject Product management.
Strategic planning.
Descript 443p.
Note Previous ed.: 1992.
ISBN 0749420693
Persistent link to this item
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