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Title
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors.
Publication Info
New York : Springer, 2000.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.55 R3
4 WEEK LOAN
AVAILABLE
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Descript
459p.
ISBN
3540669426
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Subject
Relationship marketing.
Customer services -- Management.
Customer relations -- Management.
Alt author
Hennig-Thurau, Thorsten, 1967-
Hansen, Ursula.
Descript
459p.
ISBN
3540669426
Subject
Relationship marketing.
Customer services -- Management.
Customer relations -- Management.
Alt author
Hennig-Thurau, Thorsten, 1967-
Hansen, Ursula.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.55 R3
4 WEEK LOAN
AVAILABLE
Subject
Relationship marketing.
Customer services -- Management.
Customer relations -- Management.
Descript
459p.
Alt author
Hennig-Thurau, Thorsten, 1967-
Hansen, Ursula.
ISBN
3540669426
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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