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Author Doyle, Peter, 1943-2003.
Title Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Publication Info Chichester : John Wiley & Sons, Ltd., 2008.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.13 D7  4 WEEK LOAN  AVAILABLE
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Descript 367p.
Edition 2nd ed.
Note Previous ed.: 2000.
ISBN 0470773146 (hbk.)
9780470773147 (hbk.)
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Author Doyle, Peter, 1943-2003.
Subject Marketing -- Management.
Corporations -- Valuation.
Descript 367p.
Edition 2nd ed.
Note Previous ed.: 2000.
ISBN 0470773146 (hbk.)
9780470773147 (hbk.)
Author Doyle, Peter, 1943-2003.
Subject Marketing -- Management.
Corporations -- Valuation.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.13 D7  4 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Corporations -- Valuation.
Descript 367p.
Note Previous ed.: 2000.
ISBN 0470773146 (hbk.)
9780470773147 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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