LEADER 00000nam 2200229 4500
001 DAW11487786
008 080702s2008 enka b 001 0 eng d
020 0470773146|q(hbk.)
020 9780470773147|q(hbk.)
040 StDuBDS|beng|cStDuBDS|dDAWSON
050 4 HF 5415.13 D7
100 1 Doyle, Peter,|d1943-2003.
245 10 Value-based marketing :|bmarketing strategies for
corporate growth and shareholder value /|cPeter Doyle.
250 2nd ed.
260 Chichester :|bJohn Wiley & Sons, Ltd.,|c2008.
300 367p.
500 Previous ed.: 2000.
650 0 Marketing|xManagement.
650 0 Corporations|xValuation.
|