LEADER 00000cam 2200349 i 4500
001 2014018600
003 DLC
005 20150514154349.0
008 140515s2014 paua b 001 0 eng
020 9781466662421
020 1466662425
040 DLC|beng|cDLC|erda|dDLC
050 4 |fq|aHF 5415.15 B8
082 00 658.8/27091724|223
245 00 Brand management in emerging markets :|btheories and
practices /|c[edited by] Cheng Lu Wang, Jiaxun He.
264 1 Hershey, PA :|bBusiness Science Reference,|c[2014]
300 xxi, 331 pages :|billustrations ;|c29 cm.
336 text|btxt|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
440 0 Advances in marketing, customer relationship management,
and e-services (AMCRMES) book series,
650 0 Product management|zDeveloping countries.
650 0 Brand choice|zDeveloping countries.
650 0 Branding (Marketing)|zDeveloping countries.
650 0 Marketing|zDeveloping countries.
700 1 Wang, Chenglu.
700 1 He, Jiaxun,|d1969-
