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Author
Mooij, Marieke K. de, 1943-
Title
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Publisher
Los Angeles : SAGE, [2014]
Copyright date
©2014
Edition
Fourth edition.
Location/Availability
More Details
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.127 M7
4 WEEK LOAN
AVAILABLE
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Descript
xx, 394 pages : illustrations (black and white, and colour) ; 26 cm
Content
text
Media
unmediated
Carrier
volume
Edition
Fourth edition.
Note
Previous edition: 2010.
ISBN
1452257175
9781452257174
Click on the terms below to find similar items in the catalogue
Author
Mooij, Marieke K. de, 1943-
Subject
Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript
xx, 394 pages : illustrations (black and white, and colour) ; 26 cm
Content
text
Media
unmediated
Carrier
volume
Edition
Fourth edition.
Note
Previous edition: 2010.
ISBN
1452257175
9781452257174
Author
Mooij, Marieke K. de, 1943-
Subject
Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.127 M7
4 WEEK LOAN
AVAILABLE
Subject
Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript
xx, 394 pages : illustrations (black and white, and colour) ; 26 cm
Content
text
Media
unmediated
Carrier
volume
Note
Previous edition: 2010.
ISBN
1452257175
9781452257174
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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Persistent link to this item
Click link and copy URL from browser navigation toolbar