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BJL CLASSMARK
KDL CLASSMARK
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KDL, Scarborough
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Author
Gabay, J. Jonathan.
Title
Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay.
Publication Info
London : KoganPage, 2015.
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Descript
288 pages.
Note
400 annual accesses. UkHlHU
ISBN
9780749471743 (e-book)
9780749471736 (pbk.)
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Author
Gabay, J. Jonathan.
Subject
Branding (Marketing) -- Psychological aspects.
Brand name products -- Psychological aspects.
Descript
288 pages.
Note
400 annual accesses. UkHlHU
ISBN
9780749471743 (e-book)
9780749471736 (pbk.)
Author
Gabay, J. Jonathan.
Subject
Branding (Marketing) -- Psychological aspects.
Brand name products -- Psychological aspects.
Subject
Branding (Marketing) -- Psychological aspects.
Brand name products -- Psychological aspects.
Descript
288 pages.
Note
400 annual accesses. UkHlHU
ISBN
9780749471743 (e-book)
9780749471736 (pbk.)
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Click link and copy URL from browser navigation toolbar
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