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Record:
Author
Nijssen, E. J. (Edwin Jacob), 1963-
Title
Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach.
Publication Info
Dordrecht : Kluwer Academic Publishers, c2001.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.135 N6
8 WEEK LOAN
AVAILABLE
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Descript
152p.
ISBN
0792372727
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Author
Nijssen, E. J. (Edwin Jacob), 1963-
Subject
Marketing -- Decision making.
Marketing -- Management.
Alt author
Frambach, Ruud T., 1965-
Descript
152p.
ISBN
0792372727
Author
Nijssen, E. J. (Edwin Jacob), 1963-
Subject
Marketing -- Decision making.
Marketing -- Management.
Alt author
Frambach, Ruud T., 1965-
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.135 N6
8 WEEK LOAN
AVAILABLE
Subject
Marketing -- Decision making.
Marketing -- Management.
Descript
152p.
Alt author
Frambach, Ruud T., 1965-
ISBN
0792372727
Persistent link to this item
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