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Author Ranchhod, Ashok.
Title Marketing strategies : a contemporary approach. / Ashok Ranchhod and Calin Gurau.
Publication Info Harlow : Financial Times Prentice Hall, 2007.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 RAN  UNTIL CLOSING  ASK at the Reading Room

Descript 416p.
Edition 2nd ed.
Note Previous ed.: 2004.
ISBN 0273706748 (pbk.)
9780273706748 (pbk.)
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Author Ranchhod, Ashok.
Subject Marketing -- Management.
Strategic planning.
Alt author Gurau, Calin.
Descript 416p.
Edition 2nd ed.
Note Previous ed.: 2004.
ISBN 0273706748 (pbk.)
9780273706748 (pbk.)
Author Ranchhod, Ashok.
Subject Marketing -- Management.
Strategic planning.
Alt author Gurau, Calin.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 RAN  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing -- Management.
Strategic planning.
Descript 416p.
Note Previous ed.: 2004.
Alt author Gurau, Calin.
ISBN 0273706748 (pbk.)
9780273706748 (pbk.)

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