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BJL CLASSMARK
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Record 4 of 5
Record:
Author
Hooley, Graham J.
Title
Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
Alternative Title
Marketing strategy and competitive positioning
Publication Info
Harlow : Pearson Financial Times/Prentice Hall, 2012.
Edition
5th ed.
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LOCATION
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STATUS
BJL Teaching Reserve
HF 5415.127 H7
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Descript
578p.
Edition
5th ed.
ISBN
9780273740933 (pbk.)
0273740938 (pbk.)
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Author
Hooley, Graham J.
Subject
Target marketing.
Marketing -- Management.
Alt author
Piercy, Nigel.
Nicoulaud, Brigitte.
Alternative Title
Marketing strategy and competitive positioning
Descript
578p.
Edition
5th ed.
ISBN
9780273740933 (pbk.)
0273740938 (pbk.)
Author
Hooley, Graham J.
Subject
Target marketing.
Marketing -- Management.
Alt author
Piercy, Nigel.
Nicoulaud, Brigitte.
Alternative Title
Marketing strategy and competitive positioning
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
HF 5415.127 H7
UNTIL CLOSING
AVAILABLE
Subject
Target marketing.
Marketing -- Management.
Descript
578p.
Alt author
Piercy, Nigel.
Nicoulaud, Brigitte.
ISBN
9780273740933 (pbk.)
0273740938 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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