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Author Doyle, Peter, 1943-2003.
Title Value-based marketing : marketing strategies for corporate growth and shareholder value.
Publication Info Chichester : John Wiley, 2000.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 D7  8 WEEK LOAN  AVAILABLE

Descript 370p.
ISBN 0471877271
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Author Doyle, Peter, 1943-2003.
Subject Marketing -- Management.
Corporations -- Valuation.
Descript 370p.
ISBN 0471877271
Author Doyle, Peter, 1943-2003.
Subject Marketing -- Management.
Corporations -- Valuation.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 D7  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Corporations -- Valuation.
Descript 370p.
ISBN 0471877271

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