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Author Kotler, Philip, author.
Title Marketing management.
Publisher Harlow, England : Pearson, [2022]
Copyright date 2022
Edition Sixteenth edition.
Global edition / Philip Kotler, Kevin Lane Keller, Alexander Chernev.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  DUE 20-05-24
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  AVAILABLE
2 copies being processed for BJL.
3 copies being processed for BJL.
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Descript 605 pages : illustrations (black and white, and colour) ; 28 cm
Content text
still image
Media unmediated
Carrier volume
Edition Sixteenth edition.
Global edition / Philip Kotler, Kevin Lane Keller, Alexander Chernev.
Note Previous edition: published as by Philip Kotler and Kevin Lane Keller. 2016.
Includes index.
ISBN 9781292404813 (pbk.) :
 Click on the terms below to find similar items in the catalogue
Author Kotler, Philip, author.
Subject Marketing -- Management.
Business and Management.
Business & Management.
Sales & marketing management.
Alt author Keller, Kevin Lane, 1956- author.
Chernev, Alexander, author.
Kotler, Philip. Marketing management. Fifteenth edition.
Descript 605 pages : illustrations (black and white, and colour) ; 28 cm
Content text
still image
Media unmediated
Carrier volume
Edition Sixteenth edition.
Global edition / Philip Kotler, Kevin Lane Keller, Alexander Chernev.
Note Previous edition: published as by Philip Kotler and Kevin Lane Keller. 2016.
Includes index.
ISBN 9781292404813 (pbk.) :
Author Kotler, Philip, author.
Subject Marketing -- Management.
Business and Management.
Business & Management.
Sales & marketing management.
Alt author Keller, Kevin Lane, 1956- author.
Chernev, Alexander, author.
Kotler, Philip. Marketing management. Fifteenth edition.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  DUE 20-05-24
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.13 .K64  7 DAYS  AVAILABLE
2 copies being processed for BJL.
3 copies being processed for BJL.

Subject Marketing -- Management.
Business and Management.
Business & Management.
Sales & marketing management.
Descript 605 pages : illustrations (black and white, and colour) ; 28 cm
Content text
still image
Media unmediated
Carrier volume
Note Previous edition: published as by Philip Kotler and Kevin Lane Keller. 2016.
Includes index.
Alt author Keller, Kevin Lane, 1956- author.
Chernev, Alexander, author.
Kotler, Philip. Marketing management. Fifteenth edition.
ISBN 9781292404813 (pbk.) :
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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