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Mark   Media Year
HF 5415.127 P4    
      Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. BJL  BOOK 1999
      The one to one future : building business relationships one customer at a time / Don Peppers & Martha BJL  BOOK 1994
HF5415.129 .D46 2008 : Distribution channels : understanding and managing channels to market / Julian Dent.; BJL     
      Distribution channels : understanding and managing channels to market / Julian Dent. BJL  BOOK c2008
HF 5415.129 F8 : Telemarketing basics / Julie Freestone and Janet Brusse.; BJL     
      Telemarketing basics / Julie Freestone and Janet Brusse. BJL  BOOK 1990
HF 5415.129 F9 : The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey.; BJL     
      The channel advantage : going to market with multiple sales channels to reach more customers, sell mo BJL  BOOK 1999
HF 5415.129 J3 : Japanese distribution channels / Takeshi Kikuchi, editor.; BJL     
      Japanese distribution channels / Takeshi Kikuchi, editor. BJL  BOOK c1995
HF 5415.129 P3 : Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.; BJL     
      Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lum BJL  BOOK 2002
HF 5415.129 R8 : Marketing channels : a management view.; BJL     
      Marketing channels : a management view. BJL  BOOK 2004
HF5415.13    
      ICFAI journal of marketing management [electronic resource]. Online materials  EJOURNALS  
      Journal of marketing management [electronic resource]. Online materials  EJOURNALS  
HF 5415.13 A1    
      Strategic market management. BJL  BOOK 2001
      Strategic market management / David A. Aaker, Damien McLoughlin. BJL  BOOK 2007
      Strategic market management / David A. Aaker. BJL  BOOK c2011
      Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University o BJL  BOOK 2014
HF 5415.13 A2 : Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.; BJL     
      Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohamm BJL  BOOK 2002
HF 5415.13 A3 : Strategic market management.; BJL     
      Strategic market management. BJL  BOOK 1995
HF 5415.13 A5 : Strategic marketing management / Carol H. Anderson, Julian W. Vincze.; BJL     
      Strategic marketing management / Carol H. Anderson, Julian W. Vincze. BJL  BOOK c2004
HF 5415.13 A6 : Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.; BJL     
      Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadn BJL  BOOK 2004
HF 5415.13 B3 / q : Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford.; BJL     
      Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford. BJL  BOOK 2004
HF 5415.13 B5 : Market-based management : strategies for growing customer value and profitability.; BJL     
      Market-based management : strategies for growing customer value and profitability. BJL  BOOK 2004
HF 5415.13 B6    
      Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. BJL  BOOK 2005
      Entrepreneurial marketing : the growth of small firms in the new economic era / Björn Bjerke, Claes M BJL  BOOK 2002
      Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks. BJL  BOOK 2010
      Marketing strategy. BJL  BOOK c2003
HF 5415.13 C2 : Marketing campaigns.; BJL     
      Marketing campaigns. BJL  BOOK c1998
HF 5415.13 C4 : Small business marketing management / Ian Chaston and Terry Mangles.; BJL     
      Small business marketing management / Ian Chaston and Terry Mangles. BJL  BOOK 2002
HF 5415.13 C5    
      The co-marketing solution : strategic marketing through better branding, improved trade relationships BJL  BOOK 2000
      Marketing logistics / Martin Christopher and Helen Peck. BJL  BOOK 2003
      Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. BJL  BOOK 2001
      Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. BJL  BOOK c2004
4 additional entries    
HF5415.13 .C533 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; BJL     
      Supply chain management : strategy, planning, and operation / Sunil Chopra. BJL  BOOK 2019
HF5415.13 .C533 2019 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; Online materials     
      Supply chain management : strategy, planning, and operation / Sunil Chopra. Online materials  EBOOKS 2019
HF 5415.13 C6 : The marketing plan / William A. Cohen.; BJL     
      The marketing plan / William A. Cohen. BJL  BOOK c2005
HF 5415.13 C7 : Practical marketing planning / John Cooper and Peter Lane.; BJL     
      Practical marketing planning / John Cooper and Peter Lane. BJL  BOOK 1997
HF 5415.13 C8    
      Marketing management : a relationship marketing perspective / Cranfield School of Management. BJL  BOOK 2000
      Strategic marketing management cases. BJL  BOOK 2002
HF 5415.13 D1    
      Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons. BJL  BOOK c2000
      Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. BJL  BOOK 1995
HF 5415.13 D5    
      Marketing management. BJL  BOOK 1997
      Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin. BJL  BOOK c2008
HF 5415.13 D6 : Marketing management : text and cases.; BJL     
      Marketing management : text and cases. BJL  BOOK c2002
HF 5415.13 D7    
      Marketing management and strategy. BJL  BOOK 1998
      Marketing management and strategy. BJL  BOOK 2002
      Marketing management and strategy / Peter Doyle and Phil Stern. BJL  BOOK 2006
      Value-based marketing : marketing strategies for corporate growth and shareholder value. BJL  BOOK 2000
      Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle BJL  BOOK 2008
HF 5415.13 D9 : IMC : using advertising and promotion to build brands / Tom Duncan.; BJL     
      IMC : using advertising and promotion to build brands / Tom Duncan. BJL  BOOK c2002
HF 5415.13 E4 : Culture and positioning as determinant strategy : personality and the business organization.; BJL     
      Culture and positioning as determinant strategy : personality and the business organization. BJL  BOOK 2004
HF 5415.13 F3    
      Marketing management strategies / O.C. Ferrell, Michael D. Hartline. BJL  BOOK 2008
      Marketing strategy / O.C. Ferrell, Michael D. Hartline. BJL  BOOK 2005
HF 5415.13 G5    
      Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. BJL  BOOK 2003
      Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. BJL  BOOK 2009
HF 5415.13 G6 : It's not rocket science : using marketing to build a sustainable business / Mitchell Goozé with Jane Broida Drake.; BJL     
      It's not rocket science : using marketing to build a sustainable business / Mitchell Goozé with Jane BJL  BOOK 2002
HF 5415.13 H2 : Strategic Market Planning / Robert J. Hamper and L. Sue Baugh.; BJL     
      Strategic Market Planning / Robert J. Hamper and L. Sue Baugh. BJL  BOOK 1992
HF 5415.13 H3 : The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton.; BJL     
      The definitive guide to marketing planning : the fast track to intelligent marketing planning and imp BJL  BOOK 2000
HF 5415.13 H6    
      The portable MBA in marketing. BJL  BOOK 1992
      The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Sco BJL  BOOK 2003
HF 5415.13 H7    
      Marketing planning : a global perspective / Svend Hollensen. BJL  BOOK c2006
      Marketing planning : a global perspective / Svend Hollensen. BJL  BOOK c2010
HF 5415.13 H9    
      Business marketing management : a strategic view of industrial and organizational markets / Michael D BJL  BOOK c2004
      Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. BJL  BOOK 2007
HF 5415.13 I6 : Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.; BJL     
      Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis. BJL  BOOK 2000
HF5415.13 .J687 : Journal of marketing management (Helensburgh, Scotland); Online materials     
      Journal of marketing management [electronic resource]. Online materials  EJOURNALS  
HF 5415.13 J7 : Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns.; BJL     
      Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to super BJL  BOOK c2004
HF 5415.13 K1 : Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.; BJL     
      Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin. BJL  BOOK 1999
HF 5415.13 K8    
      A framework for marketing management / Philip Kotler. BJL  BOOK 2001
      Marketing management. BJL  BOOK 2002
      Marketing management. BJL  BOOK c2006
      Marketing management. BJL  BOOK c2009
3 additional entries    
HF 5415.13 L1 : Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.; BJL     
      Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. BJL  BOOK c2005
HF 5415.13 L2    
      Market-driven management : strategic and operational marketing. BJL  BOOK 2000
      Marketing management / Geoff Lancaster, Lester Massingham. BJL  BOOK c2001
HF 5415.13 L5    
      Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. BJL  BOOK 2002
      Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. BJL  BOOK c2005
HF 5415.13 M1    
      How come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm M BJL  BOOK 2005
      Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mounce BJL  BOOK 2009
      Marketing plans : how to prepare them, how to profit from them. BJL  BOOK 2016
      Marketing plans : how to prepare them, how to use them. BJL  BOOK 2002
2 additional entries    
HF 5415.13 M2 / q : Managing marketing performance 2005-2006 / Helen Meek ... [et al.].; BJL     
      Managing marketing performance 2005-2006 / Helen Meek ... [et al.]. BJL  BOOK 2005
HF 5415.13 M3    
      Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et. al.]. BJL  BOOK 1995
      Marketing management / J. W. Strydom, M. C. Cant, C. J. Jooste, editors. BJL  BOOK 2000
      Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.]. BJL  BOOK 2005
      Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. BJL  BOOK c2010
2 additional entries    
HF5415.13 .M3528    
      The Journal of marketing management [electronic resource]. Online materials  EJOURNALS c1991-
      Marketing management journal [electronic resource] Online materials  EJOURNALS  
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