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Mark   Media Year
HF 5415.13 L2    
      Market-driven management : strategic and operational marketing. BJL  BOOK 2000
      Marketing management / Geoff Lancaster, Lester Massingham. BJL  BOOK c2001
HF 5415.13 L5    
      Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. BJL  BOOK 2002
      Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. BJL  BOOK c2005
HF 5415.13 M1    
      How come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm M BJL  BOOK 2005
      Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mounce BJL  BOOK 2009
      Marketing plans : how to prepare them, how to profit from them. BJL  BOOK 2016
      Marketing plans : how to prepare them, how to use them. BJL  BOOK 2002
2 additional entries    
HF 5415.13 M2 / q : Managing marketing performance 2005-2006 / Helen Meek ... [et al.].; BJL     
      Managing marketing performance 2005-2006 / Helen Meek ... [et al.]. BJL  BOOK 2005
HF 5415.13 M3    
      Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et. al.]. BJL  BOOK 1995
      Marketing management / J. W. Strydom, M. C. Cant, C. J. Jooste, editors. BJL  BOOK 2000
      Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.]. BJL  BOOK 2005
      Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. BJL  BOOK c2010
2 additional entries    
HF5415.13 .M3528    
      The Journal of marketing management [electronic resource]. Online materials  EJOURNALS c1991-
      Marketing management journal [electronic resource] Online materials  EJOURNALS  
HF5415.13 .M369157 2008 : Malcolm McDonald on marketing planning : understanding marketing plans and strategy.; BJL     
      Malcolm McDonald on marketing planning : understanding marketing plans and strategy. BJL  BOOK 2008
HF 5415.13 M6    
      Business by referral : a sure-fire way to generate new business / by Ivan R. Misner and Robert Davis. BJL  BOOK 1998
      Modern marketing management : selected readings / edited by Raymond J. Lawrence and Michael J. Thomas BJL  BOOK 1971
HF5415.13 .O97 2011 : The Oxford handbook of strategic sales and sales management [electronic resource] / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy.; Online materials     
      The Oxford handbook of strategic sales and sales management [electronic resource] / edited by David W Online materials  EBOOKS 2011
HF 5415.13 P1    
      Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper. BJL  BOOK 2007
      The marketing strategy desktop guide. BJL  BOOK 2000
      Principles of services marketing. BJL  BOOK 2001
HF 5415.13 P2    
      Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran. BJL  BOOK 2009
      Strategic marketing management : a means-end approach. BJL  BOOK c2002
HF5415.13 .P3242 2014 : Principles of services marketing / Adrian Palmer.; BJL     
      Principles of services marketing / Adrian Palmer. BJL  BOOK 2014
HF5415.13 .P347 2008 : How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten.; Online materials     
      How to market your business : a practical guide to advertising, PR, selling, and direct and online ma Online materials  EBOOKS 2008
HF 5415.13 P4    
      Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. BJL  BOOK c2005
      Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly. BJL  BOOK 2001
      Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. BJL  BOOK c2004
      Preface to marketing management / J. Paul Peter and James H. Donnelly. BJL  BOOK c2006
2 additional entries    
HF 5415.13 R1 / q : Strategic marketing in practice 2005-2006 / Ashok Ranchhod and Ebi Marandi.; BJL     
      Strategic marketing in practice 2005-2006 / Ashok Ranchhod and Ebi Marandi. BJL  BOOK 2005
HF 5415.13 R4 : The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.; BJL     
      The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Ki BJL  BOOK 2003
HF 5415.13 S2    
      Marketing management for nonprofit organizations. BJL  BOOK 1999
      Marketing management for nonprofit organizations / Adrian Sargeant. BJL  BOOK c2005
      Marketing management for nonprofit organizations / Adrian Sargeant. BJL  BOOK 2009
HF 5415.13 S3 : Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands.; BJL     
      Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company BJL  BOOK c1999
HF 5415.13 S7    
      How to prepare a marketing plan : a guide to reaching the consumer market / John Stapleton and Michae BJL  BOOK c1998
      Marketing planning : where strategy meets action / Stephan Sorger. BJL  BOOK c2012
HF 5415.13 S9 : Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.; BJL     
      Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan. BJL  BOOK c1998
HF 5415.13 T8 : Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.; BJL     
      Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo. BJL  BOOK c2006
HF 5415.13 W1    
      Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.]. BJL  BOOK c2003
      Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.]. BJL  BOOK 2005
      Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. BJL  BOOK 2008
HF 5415.13 W3 : Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.; BJL     
      Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, BJL  BOOK c2002
HF5415.13 .W478 2019 : How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.; Online materials     
      How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals Online materials  EBOOKS 2019
HF5415.13 .W48 2013 : How to write a marketing plan / John Westwood.; Online materials     
      How to write a marketing plan / John Westwood. Online materials  EBOOKS 2013
HF 5415.13 W5    
      The marketing plan : a step-by-step guide / John Westwood. BJL  BOOK 2002
      The marketing plan workbook. BJL  BOOK 2005
HF5415.13 .W66 2014 : The marketing plan handbook / Marian Burk Wood.; BJL     
      The marketing plan handbook / Marian Burk Wood. BJL  BOOK 2014
HF 5415.13 W7    
      Marketing management. BJL  BOOK 2004
      Output budgeting in marketing / by G. Wills, M. Christopher and D. Walters. BJL  BOOK 1972
      Warp-speed branding : the impact of technology on marketing. BJL  BOOK 1999
HF 5415.13 W8    
      Essential guide to marketing planning / Marian Burk Wood. BJL  BOOK 2007
      Essential guide to marketing planning / Marian Burk Wood. BJL  BOOK 2010
      Marketing planning : principles into practice. BJL  BOOK 2004
HF5415.135 : Evaluating Marketing Actions and Outcomes [electronic resource]; Online materials     
      Evaluating Marketing Actions and Outcomes [electronic resource] Online materials  EBOOKS 2003
HF 5415.135 C5 : Ethical decision making in marketing.; BJL     
      Ethical decision making in marketing. BJL  BOOK 1995
HF 5415.135 C8    
      Strategic marketing / David W. Cravens, Nigel F. Piercy. BJL  BOOK 2003
      Strategic marketing / David W. Cravens, Nigel F. Piercy. BJL  BOOK c2006
HF 5415.135 D2 : Analysis for strategic market decisions.; BJL     
      Analysis for strategic market decisions. BJL  BOOK 1986
HF 5415.135 D6    
      Strategic marketing decisions 2005-2006 / Isobel Doole and Robin Lowe. BJL  BOOK 2005
      Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. BJL  BOOK 2005
HF 5415.135 D7 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL     
      Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. BJL  BOOK 2001
HF5415.135 .D78 2008 : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; BJL     
      Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. BJL  BOOK 2008
HF 5415.135 M3 : The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault.; BJL     
      The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault. BJL  BOOK c2002
HF 5415.135 N6 : Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach.; BJL     
      Creating customer value through strategic marketing planning : a management approach / by Edwin J. Ni BJL  BOOK c2001
HF 5415.135 N9 : Marketing your business : a guide to developing a strategic marketing plan.; BJL     
      Marketing your business : a guide to developing a strategic marketing plan. BJL  BOOK c2003
HF 5415.135 P1 : How to develop a strategic marketing plan : a step by step guide.; BJL     
      How to develop a strategic marketing plan : a step by step guide. BJL  BOOK 2000
HF5415.135 .P76 2008 : Strategic marketing : an introduction / Tony Proctor.; BJL     
      Strategic marketing : an introduction / Tony Proctor. BJL  BOOK 2008
HF 5415.135 W5 : Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.; BJL     
      Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim. BJL  BOOK 2006
HF5415.15    
      ICFAI journal of brand management [electronic resource]. Online materials  EJOURNALS  
      The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara BJL  BOOK c2006
HF5415.15 .A76 2010eb : User generated branding [electronic resource] : integrating user generated content into brand management / Ulrike Arnhold.; Online materials     
      User generated branding [electronic resource] : integrating user generated content into brand managem Online materials  EBOOKS 2010
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL     
      Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Aus BJL  BOOK 2003
HF 5415.15 B1    
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 1998
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 2007
HF5415.15 .B45 2008 : International brand management of Chinese companies [electronic resource] : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets / Sandra Bell.; Online materials     
      International brand management of Chinese companies [electronic resource] : case studies on the Chine Online materials  EBOOKS c2008
HF 5415.15 B8    
      Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He. BJL  BOOK 2014
      Strategic marketing : in the customer driven organization / Frank Bradley. BJL  BOOK 2003
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL     
      Strategic brand management / Richard Elliott, Larry Percy. BJL  BOOK 2007
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL     
      Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society. BJL  BOOK 1986
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