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BJL CLASSMARK
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Record:
Author
Ellson, Tony, 1953-
Title
Culture and positioning as determinant strategy : personality and the business organization.
Alternative Title
Personality and the business organization
Publication Info
Basingstoke : Palgrave Macmillan, 2004.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 E4
8 WEEK LOAN
AVAILABLE
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Descript
270p.
ISBN
1403917515
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Author
Ellson, Tony, 1953-
Subject
Marketing -- Management.
Corporate culture.
Communication in marketing.
Customer relations.
Target marketing.
Market segmentation.
Alternative Title
Personality and the business organization
Descript
270p.
ISBN
1403917515
Author
Ellson, Tony, 1953-
Subject
Marketing -- Management.
Corporate culture.
Communication in marketing.
Customer relations.
Target marketing.
Market segmentation.
Alternative Title
Personality and the business organization
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 E4
8 WEEK LOAN
AVAILABLE
Subject
Marketing -- Management.
Corporate culture.
Communication in marketing.
Customer relations.
Target marketing.
Market segmentation.
Descript
270p.
ISBN
1403917515
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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