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Record 4 of 22
Record:
Author
Rijkenberg, Jan.
Title
Concepting : creating successful brands in a communication-oriented era.
Publication Info
Henley-on-Thames : World advertising research centre, 2001.
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STATUS
BJL Teaching Reserve
658.82 RIJ
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Descript
120p.
ISBN
1841160903
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Author
Rijkenberg, Jan.
Subject
Advertising -- Psychological aspects.
Brand name products.
Descript
120p.
ISBN
1841160903
Author
Rijkenberg, Jan.
Subject
Advertising -- Psychological aspects.
Brand name products.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.82 RIJ
UNTIL CLOSING
ASK at the Reading Room
Subject
Advertising -- Psychological aspects.
Brand name products.
Descript
120p.
ISBN
1841160903
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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