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SUBJECTS (1-22 of 22)
Advertising Psychological Aspects
1
Mark
  Advertising and the mind of the consumer : what works, what doesn't, and why
Sutherland, Max.
Crows Nest, N.S.W. : Allen & Unwin, 2008.  
2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5801 S9  4 WEEK LOAN  AVAILABLE
2
Mark
  The advertising effect : how to change behaviour
Ferrier, Adam, author.
South Melbourne, Victoria, Australia : Oxford University Press, 2014.  
2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5822 .F47 2014  4 WEEK LOAN  AVAILABLE
3
Mark
  Analyzing emotional responses to television commercials using quantitative methods

London : SAGE Publications Ltd., 2020. -Access this resource online
2020
EBOOKS
4
Mark
  Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 L7  4 WEEK LOAN  AVAILABLE
5
Mark
  Concepting : creating successful brands in a communication-oriented era.
Rijkenberg, Jan.
Henley-on-Thames : World advertising research centre, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.82 RIJ  4 WEEK LOAN  AVAILABLE
6
Mark
  Diversity in advertising : broadening the scope of research directions

Mahwah, N.J. ; London : Lawrence Erlbaum, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 D6  8 WEEK LOAN  AVAILABLE
7
Mark
  The effect of advertising and display : assessing the evidence
East, Robert, 1940-
Boston, Mass. ; London : Kluwer Academic Publishers, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 E1  8 WEEK LOAN  AVAILABLE
8
Mark
  The hidden persuaders.
Packard, Vance Oakley, 1914-
London : Penguin, 1957.  
1957
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  659.1 PAC  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  659.1 PAC  4 WEEK LOAN  AVAILABLE
9
Mark
  The hidden power of advertising : how low involvement processing influences the way we choose brands
Heath, Robert, 1947-
Henley-on-Thames : Admap publications, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5822 H4  8 WEEK LOAN  AVAILABLE
10
Mark
  How to write a good advertisement : a short course in copywriting.
Schwab, Victor O.
California : Melvin Powers, Wilshire Book Company, 1962.  
1962
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  659.1 SCH  4 WEEK LOAN  AVAILABLE
11
Mark
  The mental world of brands : mind, memory and brand success
Franzen, Giep.
Henley-on-Thames : World Advertising Research Centre, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 F8  8 WEEK LOAN  AVAILABLE
12
Mark
  Nike culture : the sign of the swoosh
Goldman, Robert.
London : Sage, 1998.  
1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 G6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5822 G6  8 WEEK LOAN  AVAILABLE
13
Mark
  Persuasion in advertising
O'Shaughnessy, John.
New York : Routledge, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 O8  8 WEEK LOAN  AVAILABLE
14
Mark
  The psychology of advertising
Fennis, Bob Michael, 1968-
Hove : Psychology, 2010. -Access this resource online
2010
EBOOKS
15
Mark
  The Psychology of Advertising.
Fennis, Bob Michael, 1968-
Hoboken : Taylor and Francis, 2010. -Access this resource online
2010
EBOOKS
16
Mark
  The psychology of advertising
Fennis, Bob Michael, 1968-
Hove : Psychology, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5822 F3  4 WEEK LOAN  AVAILABLE
17
Mark
  The psychology of entertainment media : blurring the lines between entertainment and persuasion

New York : Routledge, c2012.  
c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827.9 P9  8 WEEK LOAN  AVAILABLE
18
Mark
  Seducing the subconscious the psychology of emotional influence in advertising
Heath, Robert, 1947-
Chichester : Wiley-Blackwell, 2012. -Access this resource online
2012
EBOOKS
19
Mark
  Seducing the subconscious : the psychology of emotional influence in advertising
Heath, Robert, 1947-
Oxford : Wiley-Blackwell, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 H4  8 WEEK LOAN  AVAILABLE
20
Mark
  Social communication in advertising : persons, products & images of well-being
Leiss, William, 1939-
London : Routledge, 1990.  
1990
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827 L5  8 WEEK LOAN  AVAILABLE
21
Mark
  Tracking advertising and monitoring brands.
McDonald, Colin, 1932-
Henley-on-Thames : Admap publications, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  OS 658.82 MCD  4 WEEK LOAN  AVAILABLE
22
Mark
  Visual persuasion : the role of images in advertising.
Messaris, Paul.
Thousand Oaks, Calif. : Sage Publications, 1997.  
1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 M5  8 WEEK LOAN  AVAILABLE
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