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Author Burnett, John, 1944-
Title Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Publication Info New Jersey : Prentice Hall, 1997.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 B9  8 WEEK LOAN  AVAILABLE

Descript 659p.
ISBN 0132690853
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Author Burnett, John, 1944-
Subject Communication in marketing.
Advertising campaigns.
Alt author Moriarty, Sandra E. (Sandra Ernst)
Descript 659p.
ISBN 0132690853
Author Burnett, John, 1944-
Subject Communication in marketing.
Advertising campaigns.
Alt author Moriarty, Sandra E. (Sandra Ernst)
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 B9  8 WEEK LOAN  AVAILABLE

Subject Communication in marketing.
Advertising campaigns.
Descript 659p.
Alt author Moriarty, Sandra E. (Sandra Ernst)
ISBN 0132690853

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