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SUBJECTS (1-29 of 29)
Brand Name Products Management
1
Mark
  The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuab
Alsop, Ronald.
New York : Free Press, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 A4  8 WEEK LOAN  AVAILABLE
2
Mark
  The 22 immutable laws of branding
Ries, Al.
London : Profile Business, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
3
Mark
  Advanced brand management : from vision to valuation.
Temporal, Paul.
Singapore : John Wiley & Sons, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
4
Mark
  B2B brand management
Kotler, Philip.
Berlin : Springer, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K8  8 WEEK LOAN  AVAILABLE
5
Mark
  Brand leadership
Aaker, David A., 1938-
London : Free Press, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 A1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 A1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 A1  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
6
Mark
  Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout.
Taylor, David, 1964-
Chichester : John Wiley, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
7
Mark
  The branding of MTV : will internet kill the video star?
Temporal, Paul.
Singapore : Wiley, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 6th Floor  PN 1992.8 M87 T2  8 WEEK LOAN  AVAILABLE
8
Mark
  Brands and branding

London : Profile, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
9
Mark
  Building strong brands.
Aaker, David A., 1938-
London : Simon and Schuster, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 A1  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 A1  4 WEEK LOAN  AVAILABLE
10
Mark
  Competitive success : how branding adds value.
Davis, John, 1960 February 17-
Chichester : Wiley, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
11
Mark
  Corporate reputation and competitiveness
Davies, Gary, 1946-
London : Routledge, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 D2  8 WEEK LOAN  AVAILABLE
12
Mark
  Corporate reputation : managing opportunities and threats

Farnham : Gower, 2011. -Access this resource online 		2011
EBOOKS
13
Mark
  The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel.
Basingstoke : Palgrave Macmillan, c2008.   		c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
14
Mark
  Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco, 1964-
London : Kogan Page, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 VAN  UNTIL CLOSING  ASK at the Reading Room
15
Mark
  How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies beh
Aitchison, Jim.
Singapore : J. Wiley & Sons (Asia), 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5813 A8 A3  8 WEEK LOAN  AVAILABLE
16
Mark
  How to measure and manage your corporate reputation.
Hannington, Terry.
Aldershot : Gower, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 H2  8 WEEK LOAN  AVAILABLE
17
Mark
  The infinite asset : managing brands to build new value
Hill, Sam, 1953-
Boston, Mass. : Harvard Business School Press, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 H6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H6  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
18
Mark
  Managing brands : a contemporary perspective
Laforet, Sylvie.
Maidenhead, Berks. : McGraw-Hill Higher Education, c2010.   		c2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L1  8 WEEK LOAN  AVAILABLE
19
Mark
  Method in the madness : a practical guide to brand management.
Norton, Richard, 1969-
Guildford : Richard Norton, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 N8  8 WEEK LOAN  AVAILABLE
20
Mark
  New product and brand management : marketing engineering applications
Lilien, Gary L., 1946-
Reading, Mass. : Addison-Wesley, c1999.   		c1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 LIL  UNTIL CLOSING  ASK at the Reading Room
21
Mark
  The new strategic brand management : advanced insights and strategic thinking
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, 2012. -Access this resource online 		2012
EBOOKS
22
Mark
  The new strategic brand management : creating and sustaining brand equity long term.
Kapferer, Jean-Noël.
London : Kogan Page, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
23
Mark
  The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël.
London ; Philadelphia, Pa. : Kogan Page, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 K1  4 WEEK LOAN  AVAILABLE
24
Mark
  The new strategic brand management creating and sustaining brand equity long term
Kapferer, Jean-Noël.
London : Kogan Page, 2008. -Access this resource online 		2008
EBOOKS
25
Mark
  Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19
Kahn, Barbara E., author.
Philadelphia : University of Pennsylvania Press, [2021] -Access this resource online 		2021
EBOOKS
26
Mark
  Strategic brand management a European perspective
Keller, Kevin Lane, 1956-
Harlow : Financial Times Prentice Hall, 2012. -Access this resource online 		2012
EBOOKS
27
Mark
  Strategic brand management : a European perspective
Keller, Kevin Lane, 1956-
Harlow ; New York : Financial Times/Prentice Hall, c2012.   		c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K2  8 WEEK LOAN  AVAILABLE
28
Mark
  Strategic brand management : building, measuring and managing brand equity.
Keller, Kevin Lane, 1956-
Upper Saddle River, N.J. : Prentice Hall, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HD 69 B7 K2  UNTIL CLOSING  ASK at the Reading Room
29
Mark
  Strategic brand management : building, measuring, and managing brand equity.
Keller, Kevin Lane, 1956-
Upper Saddle River, N.J. : Prentice Hall, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HD 69 B7 K2  UNTIL CLOSING  ASK at the Reading Room
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