Library

SUBJECTS (1-44 of 44)

Branding Marketing

Mark

Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L., 1967-
Westport, Conn. ; London : Praeger, 2008.

2008
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 6146 I58 T9	8 WEEK LOAN	AVAILABLE

2 Mark		Advertising 2.0 : social media marketing in a web 2.0 world Tuten, Tracy L., 1967- Westport, Conn. : Praeger, 2008. Access this resource online	2008 EBOOKS

Mark

The advertising effect : how to change behaviour
Ferrier, Adam, author.
South Melbourne, Victoria, Australia : Oxford University Press, 2014.

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF5822 .F47 2014	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF5822 .F47 2014	4 WEEK LOAN	AVAILABLE

4 Mark		Brand-driven innovation : strategies for development and design Roscam-Abbing, Erik. Lausanne ; Worthing : AVA Academia, 2010.	2010 BOOK

5 Mark		Branding for the public sector : creating, building and managing brands people will value Temporal, Paul, author. Chichester, West Sussex : Wiley, 2015. Access this resource online	2015 EBOOKS

Mark

Brands and branding

London : Profile, c2003.

c2003
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HD 69 B7 B8	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HD 69 B7 B8	4 WEEK LOAN	AVAILABLE

Mark

Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.

2012
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.1255 N6	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.1255 N6	8 WEEK LOAN	AVAILABLE

8 Mark		Buying Into Brand Marketing: Shaping Your Perceptions Chicago, IL : Learning Seed, 2012. Access this resource online	2012 VIDEO STREAM

9 Mark		The consumer mind : brand perception and the implication for marketers Martinez, Pepe, 1960- London : Kogan Page, 2012. Access this resource online	2012 EBOOKS

10 Mark		Creating a sustainable brand : a guide to growing the sustainability top line Campher, Henk, author. London : Routledge, 2017. Access this resource online	2017 EBOOKS

Mark

Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas B., author.
Oxford, United Kingdom : Oxford University Press, 2010.

2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF5415.1255 .H65 2010	4 WEEK LOAN	AVAILABLE

Mark

Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.

2013
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	q HD 69 B7 W5	4 WEEK LOAN	DUE 07-05-24

Mark

Digital branding : a complete step-by-step guide to strategy, tactics and measurement
Rowles, Daniel.
London : KoganPage, 2014.

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.1265 R8	4 WEEK LOAN	AVAILABLE

14 Mark		Fashion brands branding style from Armani to Zara Tungate, Mark, 1967- London : Kogan Page, 2012. Access this resource online	2012 EBOOKS

15 Mark		Girlhood on Disney Channel : branding, celebrity, and femininity Blue, Morgan Genevieve, New York : Routledge, 2017. Access this resource online	2017 EBOOKS

Mark

The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel.
Basingstoke : Palgrave Macmillan, c2008.

c2008
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HD 69 B7 H7	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HD 69 B7 H7	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HD 69 B7 H7	8 WEEK LOAN	AVAILABLE

17 Mark		How brands become icons : the principles of cultural branding Holt, Douglas B., author. Boston, Massachusetts : Harvard Business School Press, 2004. Access this resource online	2004 EBOOKS

18 Mark		Lifestyle brands a guide to aspirational marketing Saviolo, Stefania. Basingstoke : Palgrave Macmillan, 2013. Access this resource online	2013 EBOOKS

Mark

Marketing communications : a brand narrative approach
Dahlén, Micael.
Chichester : Wiley, c2010.

c2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.123 D1	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.123 D1	4 WEEK LOAN	AVAILABLE

Mark

Marketing semiotics : signs, strategies, and brand value
Oswald, Laura.
Oxford : Oxford University Press, 2012.

2012
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Teaching Reserve	658.802 OSW	UNTIL CLOSING	ASK at the Reading Room

Mark

Nation branding : concepts, issues, practice.
Dinnie, Keith
Amsterdam : Butterworth-Heinemann/Elsevier, 2008.

2008
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.122 D5	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.122 D5	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.122 D5	8 WEEK LOAN	AVAILABLE

Click to view copies/volumes at all libraries

22 Mark		Origination : the geographies of brands and branding Pike, Andy, 1968- author. Chichester, West Sussex : Wiley Blackwell, 2015. Access this resource online	2015 EBOOKS

23 Mark		Paid attention : innovative advertising for a digital world Yakob, Faris. Philadelphia, PA : Kogan Page, 2015. Access this resource online	2015 EBOOKS

Mark

Pharmaceuticals - where's the brand logic? : branding lessons and strategy
Moss, Giles David.
New York : Pharmaceutical Products Press, 2007.

2007
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HD 9665.5 M9	8 WEEK LOAN	AVAILABLE

Mark

Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya.
Boston, Mass. : Harvard Business School Press, c2007.

c2007
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HD 69 B7 K9	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HD 69 B7 K9	8 WEEK LOAN	AVAILABLE

26 Mark		The professional's guide to business development : how to win business in the professional services Newton, Stephen. London : Kogan Page, c2013 . Access this resource online	c2013 EBOOKS

Mark

Project branding : using marketing to win the hearts and minds of stakeholders.
Taylor, Peter, 1957-
[Minnetonka, Minn. ] : RMC Publications, 2014.

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.1255 T2	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.1255 T2	8 WEEK LOAN	AVAILABLE

28 Mark		Redskins : insult and brand King, C. Richard, 1968- Lincoln : University of Nebraska Press, [2016] Access this resource online	2016 EBOOKS

Mark

Religion as brands : new perspectives on the marketization of religion and spirituality

Farnham : Ashgate, [2014]

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HB 72 R3	8 WEEK LOAN	AVAILABLE

30 Mark		Research handbook on brand co-creation theory, practice and ethical implications Cheltenham : Edward Elgar Publishing, 2022. Access this resource online	2022 EBOOKS

Mark

Retail marketing and branding : a definitive guide to maximizing ROI
Perrey, Jesko.
Chichester, West Sussex : Wiley, c2011.

c2011
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.1255 P4	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.1255 P4	8 WEEK LOAN	AVAILABLE

32 Mark		Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 Kahn, Barbara E., author. Philadelphia : University of Pennsylvania Press, [2021] Access this resource online	2021 EBOOKS

Mark

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends,
Metz, Adam.
New York : McGraw-Hill Professional, 2011.

2011
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.5 M5	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.5 M5	8 WEEK LOAN	AVAILABLE

34 Mark		Strategic brand engagement : using HR and marketing to connect your brand customers, channel partner Fisher, John G. London ; Philadelphia, PA : Kogan Page, 2014. Access this resource online	2014 EBOOKS

35 Mark		Tribal marketing, tribal branding : an expert guide to the brand co-creation process Richardson, Brendan. New York : Palgrave Macmillan, 2013. Access this resource online	2013 EBOOKS

Mark

Tribal marketing, tribal branding : an expert guide to the brand co-creation process
Richardson, Brendan, author.
New York : Palgrave Macmillan, 2013.

2013
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415 R5	4 WEEK LOAN	AVAILABLE

Mark

Tweening the girl : the crystallization of the tween market
Coulter, Natalie, 1971-
New York : Peter Lang, 2014.

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HC 79 C6 C8	8 WEEK LOAN	AVAILABLE

Mark

Unconscious branding : how neuroscience can empower (and inspire) marketing
Van Praet, Douglas.
Basingstoke : Palgrave Macmillan, 2012.

2012
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.32 V2	4 WEEK LOAN	AVAILABLE

Mark

We first : how brands and consumers use social media to build a better world
Mainwaring, Simon.
New York ; Basingstoke : Palgrave Macmillan, 2011.

2011
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HD 60 M2	8 WEEK LOAN	AVAILABLE

Mark

What is branding?
Healey, Matthew.
Crans-Près-Céligny ; Hove : RotoVision, 2010.

2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HD 69 B7 H4	4 WEEK LOAN	AVAILABLE

Branding Marketing Case Studies

41 Mark		Campaigns that shook the world the evolution of public relations Rogers, Danny, author. London : KoganPage, 2015. Access this resource online	2015 EBOOKS

Mark

Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas B., author.
Oxford, United Kingdom : Oxford University Press, 2010.

2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF5415.1255 .H65 2010	4 WEEK LOAN	AVAILABLE

Branding Marketing Developing Countries

Mark

Brand management in emerging markets : theories and practices

Hershey, PA : Business Science Reference, [2014]

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	q HF 5415.15 B8	8 WEEK LOAN	AVAILABLE

Branding Marketing Management

Mark

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Lehu, Jean-Marc.
London : Kogan Page, 2008.

2008
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Teaching Reserve	658.56 LEH	UNTIL CLOSING	ASK at the Reading Room