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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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Record:
Author
Smart, Barry.
Title
Resisting McDonaldization [electronic resource].
Publication Info
London : SAGE Publications, 1999.
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Descript
1 online resource (272 p.)
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780857026187
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Author
Smart, Barry.
Subject
Capitalism.
Consumer behavior.
Consumption (Economics).
Fast food restaurants.
Franchises (Retail trade).
Industrial management.
Marketing.
McDonald's Corporation.
Descript
1 online resource (272 p.)
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780857026187
Author
Smart, Barry.
Subject
Capitalism.
Consumer behavior.
Consumption (Economics).
Fast food restaurants.
Franchises (Retail trade).
Industrial management.
Marketing.
McDonald's Corporation.
Subject
Capitalism.
Consumer behavior.
Consumption (Economics).
Fast food restaurants.
Franchises (Retail trade).
Industrial management.
Marketing.
McDonald's Corporation.
Descript
1 online resource (272 p.)
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780857026187
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