LEADER 00000cam 2200325 a 4500
001 111191896
003 UkLCURL
008 081219s2008 enka b 001 0 eng d
020 9780470742976
020 0470742976
035 (Coutts)8810373
035 (DLC) 2008053896
035 (UkLSE)1191896
040 DLC|cDLC|dUK-RwCLS
049 |jCU|k111191896|ll
050 4 HF 5415.15 R9
082 00 658.827|222
100 1 Ryans, Adrian B.,|d1945-
245 10 Beating low cost competition :|bhow premium brands can
respond to cut-price rivals /|cAdrian Ryans.
260 Chichester ;|aHoboken, N.J. :|bJohn Wiley & Sons,|cc2009.
300 256p.
650 0 Product management.
650 0 Price cutting.
650 0 Brand choice.
650 0 Brand name products.
650 0 Marketing.
