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Author Solomon, Michael R., author.
Title Consumer behavior : buying, having, and being / Michael R. Solomon.
Publisher Boston : Pearson, [2018]
Edition Twelfth edition.
Global edition.


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Descript 623 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Edition Twelfth edition.
Global edition.
Note Previous edition: 2015.
Contents 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self: Mind, Gender, and Body 7. Personality, Lifestyles, and Values 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing 11. Groups and Social Media 12. Income and Social Class 13. Subcultures 14. Culture
Note 7 concurrent users. UkHlHU
ISBN 9781292153117 (e-book)
 Click on the terms below to find similar items in the catalogue
Author Solomon, Michael R., author.
Subject Consumer behavior.
Market surveys.
Descript 623 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Edition Twelfth edition.
Global edition.
Note Previous edition: 2015.
Contents 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self: Mind, Gender, and Body 7. Personality, Lifestyles, and Values 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing 11. Groups and Social Media 12. Income and Social Class 13. Subcultures 14. Culture
Note 7 concurrent users. UkHlHU
ISBN 9781292153117 (e-book)
Author Solomon, Michael R., author.
Subject Consumer behavior.
Market surveys.

Subject Consumer behavior.
Market surveys.
Descript 623 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Note Previous edition: 2015.
Contents 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self: Mind, Gender, and Body 7. Personality, Lifestyles, and Values 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing 11. Groups and Social Media 12. Income and Social Class 13. Subcultures 14. Culture
Note 7 concurrent users. UkHlHU
ISBN 9781292153117 (e-book)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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