LEADER 00000nam 2200253 a 4500
001 0805813918
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008 040507s1996 xxua rb 101 eng
020 0805813918
040 CURLLC
050 4 HF 5415.123 I6
245 00 Integrated communication :|bsynergy of persuasive voices /
|cedited by Esther Thorson, Jeri Moore.
260 Mahwah, N.J. :|bLawrence Erlbaum Associates,|c1996.
300 386p.
440 0 Advertising and consumer psychology
500 Papers presented at the 11th Advertising and Consumer
Psychology Conference held at DDB Needham Worldwide,
Chicago, Ill., 1992.
650 0 Communication in marketing|vCongresses.
650 0 Marketing|xManagement|vCongresses.
700 1 Thorson, Esther.
700 1 Moore, Jeri.
711 2 Conference on Advertising and Consumer Psychology|n(11th :
|d1992 :|cChicago, Ill)
