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Author Nijssen, E. J. (Edwin Jacob), 1963-
Title Entrepreneurial marketing : an effectual approach / Ed Nijssen.
Publisher London : Routledge, 2017.
Edition Second edition.



Descript 184 pages : illustrations (black and white)
Content text
still image
Media computer
Carrier online resource
Edition Second edition.
Note Previous edition: 2014.
325 annual accesses. UkHlHU
ISBN 9781351777346 (e-book)
Click on the terms below to find similar items in the catalogue
Author Nijssen, E. J. (Edwin Jacob), 1963-
Subject New products -- Marketing.
Marketing -- Management.
Entrepreneurship.
Small business marketing.
Descript 184 pages : illustrations (black and white)
Content text
still image
Media computer
Carrier online resource
Edition Second edition.
Note Previous edition: 2014.
325 annual accesses. UkHlHU
ISBN 9781351777346 (e-book)
Author Nijssen, E. J. (Edwin Jacob), 1963-
Subject New products -- Marketing.
Marketing -- Management.
Entrepreneurship.
Small business marketing.

Subject New products -- Marketing.
Marketing -- Management.
Entrepreneurship.
Small business marketing.
Descript 184 pages : illustrations (black and white)
Content text
still image
Media computer
Carrier online resource
Note Previous edition: 2014.
325 annual accesses. UkHlHU
ISBN 9781351777346 (e-book)

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