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Title
Managing business interfaces : marketing, engineering and manufacturing perspectives / edited by Amiya K. Chakravarty, Jehoshua Eliashberg.
Publication Info
London : Kluwer Academic Publishers, c2004.
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BJL Teaching Reserve
658 CHA
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Descript
332p.
ISBN
1402076142
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Series
International series in quantitative marketing
Subject
Business logistics.
Product management -- Technological innovations.
Design, Industrial -- Management.
Manufacturing industries -- Technological innovations -- Management.
Marketing -- Management.
Alt author
Chakravarty, Amiya K.
Eliashberg, J.
Descript
332p.
ISBN
1402076142
Series
International series in quantitative marketing
Subject
Business logistics.
Product management -- Technological innovations.
Design, Industrial -- Management.
Manufacturing industries -- Technological innovations -- Management.
Marketing -- Management.
Alt author
Chakravarty, Amiya K.
Eliashberg, J.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658 CHA
UNTIL CLOSING
ASK at the Reading Room
Subject
Business logistics.
Product management -- Technological innovations.
Design, Industrial -- Management.
Manufacturing industries -- Technological innovations -- Management.
Marketing -- Management.
Descript
332p.
Alt author
Chakravarty, Amiya K.
Eliashberg, J.
ISBN
1402076142
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