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Author Stone, Merlin, 1948-
Title Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger.
Publication Info London : Kogan Page in association with Marketing magazine, 2000.
Edition 2nd ed.


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 BJL 5th Floor  HF 5415.5 S8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.5 S8  8 WEEK LOAN  AVAILABLE
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Descript 228p.
Edition 2nd ed.
Note Previous ed.: 1995.
ISBN 0749427000
 Click on the terms below to find similar items in the catalogue
Author Stone, Merlin, 1948-
Series Marketing in action series
Subject Customer relations.
Relationship marketing.
Alt author Woodcock, Neil.
Machtynger, Liz.
Descript 228p.
Edition 2nd ed.
Note Previous ed.: 1995.
ISBN 0749427000
Author Stone, Merlin, 1948-
Series Marketing in action series
Subject Customer relations.
Relationship marketing.
Alt author Woodcock, Neil.
Machtynger, Liz.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 S8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.5 S8  8 WEEK LOAN  AVAILABLE

Subject Customer relations.
Relationship marketing.
Descript 228p.
Note Previous ed.: 1995.
Alt author Woodcock, Neil.
Machtynger, Liz.
ISBN 0749427000
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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