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Title Converting customer value : from retention to profit / J.A. Murphy ... [et al.].
Publication Info Chichester : John Wiley, c2006.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 C7  8 WEEK LOAN  AVAILABLE

Descript 388p.
ISBN 0470016345
9780470016343
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Subject Customer relations -- Management.
Business planning.
Relationship marketing.
Alt author Murphy, John A., 1948-
Descript 388p.
ISBN 0470016345
9780470016343
Subject Customer relations -- Management.
Business planning.
Relationship marketing.
Alt author Murphy, John A., 1948-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 C7  8 WEEK LOAN  AVAILABLE

Subject Customer relations -- Management.
Business planning.
Relationship marketing.
Descript 388p.
Alt author Murphy, John A., 1948-
ISBN 0470016345
9780470016343

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