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Author Egan, John, 1952-
Title Relationship marketing : exploring relational strategies in marketing / John Egan.
Publication Info Harlow : Financial Times Prentice Hall, 2011.
Edition 4th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.55 E2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.55 E2  4 WEEK LOAN  AVAILABLE
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Descript xxii, 300 p. ; 25 cm.
Edition 4th ed.
Contents 100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
ISBN 9780273737780 (pbk.)
0273737783 (pbk.)
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Author Egan, John, 1952-
Subject Relationship marketing.
Descript xxii, 300 p. ; 25 cm.
Edition 4th ed.
Contents 100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
ISBN 9780273737780 (pbk.)
0273737783 (pbk.)
Author Egan, John, 1952-
Subject Relationship marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.55 E2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.55 E2  4 WEEK LOAN  AVAILABLE

Subject Relationship marketing.
Descript xxii, 300 p. ; 25 cm.
Contents 100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
ISBN 9780273737780 (pbk.)
0273737783 (pbk.)
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