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Author Piercy, Nigel.
Title Market-led strategic change : transforming the process of going to market / Nigel Piercy.
Publication Info Oxford : Butterworth-Heinemann, 1997.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 PIE  UNTIL CLOSING  ASK at the Reading Room
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Descript 665p.
Edition 2nd ed.
ISBN 0750632852
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Author Piercy, Nigel.
Series Marketing series, Professional development
Subject Marketing -- Management.
Descript 665p.
Edition 2nd ed.
ISBN 0750632852
Author Piercy, Nigel.
Series Marketing series, Professional development
Subject Marketing -- Management.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 PIE  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing -- Management.
Descript 665p.
ISBN 0750632852
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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