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Record:
Author
Wilson, Richard M. S. (Richard Malcolm Sano)
Title
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
Publication Info
Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.
Edition
3rd ed.
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BJL Teaching Reserve
658.8 WIL
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Descript
867p.
Edition
3rd ed.
Note
Previous ed.: 1997.
ISBN
i 020 0750659386 (pbk.)
i 020 9780750659383 (pbk.)
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Author
Wilson, Richard M. S. (Richard Malcolm Sano)
Subject
Marketing -- Management.
Strategic planning.
Alt author
Gilligan, Colin.
Descript
867p.
Edition
3rd ed.
Note
Previous ed.: 1997.
ISBN
i 020 0750659386 (pbk.)
i 020 9780750659383 (pbk.)
Author
Wilson, Richard M. S. (Richard Malcolm Sano)
Subject
Marketing -- Management.
Strategic planning.
Alt author
Gilligan, Colin.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.8 WIL
UNTIL CLOSING
ASK at the Reading Room
Subject
Marketing -- Management.
Strategic planning.
Descript
867p.
Note
Previous ed.: 1997.
Alt author
Gilligan, Colin.
ISBN
i 020 0750659386 (pbk.)
i 020 9780750659383 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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Persistent link to this item
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