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Author Wilson, Richard M. S. (Richard Malcolm Sano)
Title Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
Publication Info Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.
Edition 3rd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 WIL  UNTIL CLOSING  ASK at the Reading Room

Descript 867p.
Edition 3rd ed.
Note Previous ed.: 1997.
ISBN i 020 0750659386 (pbk.)
i 020 9780750659383 (pbk.)
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Author Wilson, Richard M. S. (Richard Malcolm Sano)
Subject Marketing -- Management.
Strategic planning.
Alt author Gilligan, Colin.
Descript 867p.
Edition 3rd ed.
Note Previous ed.: 1997.
ISBN i 020 0750659386 (pbk.)
i 020 9780750659383 (pbk.)
Author Wilson, Richard M. S. (Richard Malcolm Sano)
Subject Marketing -- Management.
Strategic planning.
Alt author Gilligan, Colin.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 WIL  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing -- Management.
Strategic planning.
Descript 867p.
Note Previous ed.: 1997.
Alt author Gilligan, Colin.
ISBN i 020 0750659386 (pbk.)
i 020 9780750659383 (pbk.)

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