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Author Jobber, David, 1947-
Title Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.
Publisher Maidenhead : McGraw-Hill, [2013?].
Copyright date ©2013
Edition Seventh edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 J6  4 WEEK LOAN  AVAILABLE

Descript xxxv, 885 pages : colour illustrations ; 27 cm.
Content text
Media unmediated
Carrier volume
Edition Seventh edition.
Note Previous edition published as by David Jobber, 2010.
ISBN 9780077140007 (paperback)
0077140001
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Author Jobber, David, 1947-
Subject Marketing.
Marketing -- Europe -- Case studies.
Alt author Ellis-Chadwick, Fiona.
Descript xxxv, 885 pages : colour illustrations ; 27 cm.
Content text
Media unmediated
Carrier volume
Edition Seventh edition.
Note Previous edition published as by David Jobber, 2010.
ISBN 9780077140007 (paperback)
0077140001
Author Jobber, David, 1947-
Subject Marketing.
Marketing -- Europe -- Case studies.
Alt author Ellis-Chadwick, Fiona.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 J6  4 WEEK LOAN  AVAILABLE

Subject Marketing.
Marketing -- Europe -- Case studies.
Descript xxxv, 885 pages : colour illustrations ; 27 cm.
Content text
Media unmediated
Carrier volume
Note Previous edition published as by David Jobber, 2010.
Alt author Ellis-Chadwick, Fiona.
ISBN 9780077140007 (paperback)
0077140001

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