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Record:
Title
Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He.
Publisher
Hershey, PA : Business Science Reference, [2014]
Location/Availability
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
q HF 5415.15 B8
8 WEEK LOAN
AVAILABLE
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Descript
xxi, 331 pages : illustrations ; 29 cm.
Content
text txt
Media
unmediated n
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volume nc
ISBN
9781466662421
1466662425
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Series
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subject
Product management -- Developing countries.
Brand choice -- Developing countries.
Branding (Marketing) -- Developing countries.
Marketing -- Developing countries.
Alt author
Wang, Chenglu.
He, Jiaxun, 1969-
Descript
xxi, 331 pages : illustrations ; 29 cm.
Content
text txt
Media
unmediated n
Carrier
volume nc
ISBN
9781466662421
1466662425
Series
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subject
Product management -- Developing countries.
Brand choice -- Developing countries.
Branding (Marketing) -- Developing countries.
Marketing -- Developing countries.
Alt author
Wang, Chenglu.
He, Jiaxun, 1969-
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5415.15 B8
8 WEEK LOAN
AVAILABLE
Subject
Product management -- Developing countries.
Brand choice -- Developing countries.
Branding (Marketing) -- Developing countries.
Marketing -- Developing countries.
Descript
xxi, 331 pages : illustrations ; 29 cm.
Content
text txt
Media
unmediated n
Carrier
volume nc
Alt author
Wang, Chenglu.
He, Jiaxun, 1969-
ISBN
9781466662421
1466662425
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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