World Advertising Research Centre (WARC)

WARC is a unique resource that provides advertising effectiveness case studies explaining the strategies of leading brands.

It also includes best practice guides, marketing intelligence, research papers, consumer insight, advertising trend data, special reports, news, data and forecasts, trends in TV viewing, newspapers and other media economic and demographic data, profiles of major brand owners, and more.

Licence information

You can create a PDF of WARC content for your own use. You cannot share that PDF with another person or upload it to another platform, including the University's VLE.

You can copy/paste a maximum of 10% of an item.

You are not permitted to upload or input any WARC content, data, information, or materials (in whole or in part) onto any kind of Artificial Intelligence (AI) source or Large Language Models (LLM).