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Author Hooley, Graham J., author.
Title Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
Publisher Harlow, United Kingdom : Pearson Education Limited, 2019.
Copyright date ©2020.
Publisher Harlow, England : Pearson, 2020.
Edition Seventh edition.


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Descript 1 online resource (xxiii, 594 pages) : illustrations
Content text txt
Media computer c
Carrier online resource cr
Edition Seventh edition.
Note Previous edition: 2017.
2 concurrent users. UkHlHU
ISBN 9781292276540 (print)
9781292276557 (epub)
9781292276571 (Proquest Ebook Central)
 Click on the terms below to find similar items in the catalogue
Author Hooley, Graham J., author.
Subject Target marketing.
Marketing -- Management.
Alt author Nicoulaud, Brigitte, author.
Rudd, John M., author.
Lee, Nick, 1975- author.
Descript 1 online resource (xxiii, 594 pages) : illustrations
Content text txt
Media computer c
Carrier online resource cr
Edition Seventh edition.
Note Previous edition: 2017.
2 concurrent users. UkHlHU
ISBN 9781292276540 (print)
9781292276557 (epub)
9781292276571 (Proquest Ebook Central)
Author Hooley, Graham J., author.
Subject Target marketing.
Marketing -- Management.
Alt author Nicoulaud, Brigitte, author.
Rudd, John M., author.
Lee, Nick, 1975- author.

Subject Target marketing.
Marketing -- Management.
Descript 1 online resource (xxiii, 594 pages) : illustrations
Content text txt
Media computer c
Carrier online resource cr
Note Previous edition: 2017.
2 concurrent users. UkHlHU
Alt author Nicoulaud, Brigitte, author.
Rudd, John M., author.
Lee, Nick, 1975- author.
ISBN 9781292276540 (print)
9781292276557 (epub)
9781292276571 (Proquest Ebook Central)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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