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Author Hooley, Graham J., author.
Title Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
Publisher Harlow, England : Pearson, 2020.
Edition Seventh edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.127 .H66  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.127 .H66  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.127 .H66  4 WEEK LOAN  DUE 16-05-24
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Descript xxiii, 594 pages : illustrations ; 27 cm
Content text txt
Media unmediated n
Carrier volume nc
Edition Seventh edition.
Note Previous edition: 2017.
ISBN 9781292276540
1292276541
 Click on the terms below to find similar items in the catalogue
Author Hooley, Graham J., author.
Subject Target marketing.
Marketing -- Management.
Alt author Nicoulaud, Brigitte, author.
Rudd, John M., author.
Lee, Nick, 1975- author.
Descript xxiii, 594 pages : illustrations ; 27 cm
Content text txt
Media unmediated n
Carrier volume nc
Edition Seventh edition.
Note Previous edition: 2017.
ISBN 9781292276540
1292276541
Author Hooley, Graham J., author.
Subject Target marketing.
Marketing -- Management.
Alt author Nicoulaud, Brigitte, author.
Rudd, John M., author.
Lee, Nick, 1975- author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.127 .H66  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.127 .H66  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.127 .H66  4 WEEK LOAN  DUE 16-05-24
 BJL Reading Room 1st floor HDC  HF5415.127 .H66  4 WEEK LOAN  AVAILABLE

Subject Target marketing.
Marketing -- Management.
Descript xxiii, 594 pages : illustrations ; 27 cm
Content text txt
Media unmediated n
Carrier volume nc
Note Previous edition: 2017.
Alt author Nicoulaud, Brigitte, author.
Rudd, John M., author.
Lee, Nick, 1975- author.
ISBN 9781292276540
1292276541
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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