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Author Mooij, Marieke K. de, 1943-
Title Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Publisher Los Angeles : SAGE, [2014]
Copyright date ©2014
Edition Fourth edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE
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Descript xx, 394 pages : illustrations (black and white, and colour) ; 26 cm
Content text
Media unmediated
Carrier volume
Edition Fourth edition.
Note Previous edition: 2010.
ISBN 1452257175
9781452257174
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Author Mooij, Marieke K. de, 1943-
Subject Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript xx, 394 pages : illustrations (black and white, and colour) ; 26 cm
Content text
Media unmediated
Carrier volume
Edition Fourth edition.
Note Previous edition: 2010.
ISBN 1452257175
9781452257174
Author Mooij, Marieke K. de, 1943-
Subject Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.127 M7  4 WEEK LOAN  AVAILABLE

Subject Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript xx, 394 pages : illustrations (black and white, and colour) ; 26 cm
Content text
Media unmediated
Carrier volume
Note Previous edition: 2010.
ISBN 1452257175
9781452257174
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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