HF 5415.124 H1 : Net worth : shaping markets when customers make the rules / John Hagel, Marc Singer.; BJL
Net worth : shaping markets when customers make the rules / John Hagel, Marc Singer.
BJL
BOOK
1999
HF5415.125 : AI strategy for sales and marketing [electronic resource] / connecting marketing, sales and customer experience / Katie King.; Online materials
AI strategy for sales and marketing [electronic resource] / connecting marketing, sales and customer
Online materials
EBOOKS
2022
HF 5415.125 B5
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Lino
BJL
BOOK
1997
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry
BJL
BOOK
2000
HF 5415.125 C4
Brandmaps : the competitive marketing strategy game.
BJL
BOOK
1994
BRANDS : a marketing game.
BJL
BOOK
1995
HF 5415.125 L7 : Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J.A. Berry.; BJL
Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J.A. Berr
BJL
BOOK
2001
HF 5415.125 W3 : Data-driven business models.; BJL
Data-driven business models.
BJL
BOOK
2005
HF 5415.1255 H2 : Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.; BJL
Branding your business : promoting your business, attracting customers and standing out in the market
BJL
BOOK
c2008
HF5415.1255 .H65 2010 : Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.; BJL
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Dougl
BJL
BOOK
2010
HF5415.1255 .K34 2021 : Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 / Barbara Kahn.; Online materials
Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 /
Online materials
EBOOKS
2021
HF 5415.1255 N6 : Brandstorm : surviving and thriving in the consumer-led marketplace / Liz Nickles with Savita Iyer.; BJL
Brandstorm : surviving and thriving in the consumer-led marketplace / Liz Nickles with Savita Iyer.
BJL
BOOK
2012
HF 5415.1255 P4 : Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.; BJL
Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spille
BJL
BOOK
c2011
HF 5415.1255 T2 : Project branding : using marketing to win the hearts and minds of stakeholders.; BJL
Project branding : using marketing to win the hearts and minds of stakeholders.
BJL
BOOK
2014
HF5415.126 : Advances in electronic marketing / [edited by] Irvine Clarke III, Theresa B. Flaherty.; BJL
Advances in electronic marketing / [edited by] Irvine Clarke III, Theresa B. Flaherty.
BJL
BOOK
c2005
HF 5415.126 B6 : Commmonsense direct marketing.; BJL
Commmonsense direct marketing.
BJL
BOOK
2000
HF 5415.126 D7 : Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.; BJL
Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. D
BJL
BOOK
c2002
HF 5415.126 H8
The customer loyalty solution : what works (and what doesn't) in customer loyalty programs.
BJL
BOOK
2003
Strategic database marketing : the masterplan for starting and managing a profitable, custom[er]-base
BJL
BOOK
c2000
HF 5415.126 I6 : International direct marketing : principles, best practices, marketing facts / edited by Manfred Krafft .... [et al.].; BJL
International direct marketing : principles, best practices, marketing facts / edited by Manfred Kraf
BJL
BOOK
2007
HF 5415.126 J4 : Profitable direct marketing.; BJL
Profitable direct marketing.
BJL
BOOK
1998
HF 5415.126 M1 : Direct marketing : an integrated approach.; BJL
Direct marketing : an integrated approach.
BJL
BOOK
c1998
HF 5415.126 M9 : Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin.; BJL
Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin.
BJL
BOOK
2002
HF 5415.126 N2 : Direct marketing : strategy, planning, execution.; BJL
Direct marketing : strategy, planning, execution.
BJL
BOOK
2000
HF 5415.126 N6 : Successful network marketing for the 21st century.; BJL
Successful network marketing for the 21st century.
BJL
BOOK
1995
HF 5415.126 O5 : Exploring direct and customer relationship marketing / Lisa O'Malley, Maurice Patterson, Martin Evans.; BJL
Exploring direct and customer relationship marketing / Lisa O'Malley, Maurice Patterson, Martin Evans
BJL
BOOK
2004
HF 5415.126 R7
Integrated direct marketing.
BJL
BOOK
1995
Opt-in marketing : increase sales exponentially with consensual marketing / Ernan Roman, Scott Hornst
BJL
BOOK
2004
HF 5415.126 S2 : Direct and interactive marketing / Adrian Sargeant, Douglas C. West.; BJL
Direct and interactive marketing / Adrian Sargeant, Douglas C. West.
BJL
BOOK
2001
HF 5415.126 S3 : Desktop database marketing / Jack Schmid, Alan Weber.; BJL
Desktop database marketing / Jack Schmid, Alan Weber.
BJL
BOOK
c1998
HF 5415.126 S8 : Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.; BJL
Successful direct marketing methods : interactive, database, and customer-based marketing for digital
BJL
BOOK
c2008
HF 5415.126 T1
Principles of direct and database marketing / Alan Tapp.
BJL
BOOK
2001
Principles of direct and database marketing.
BJL
BOOK
2005
HF 5415.126 T4 : Direct marketing in practice / Brian Thomas and Matthew Housden.; BJL
Direct marketing in practice / Brian Thomas and Matthew Housden.
BJL
BOOK
2002
HF 5415.1263 A5 : Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.; BJL
Business market management : understanding, creating, and delivering value / James C. Anderson, James
BJL
BOOK
1999
HF 5415.1263 B5 : Business to business marketing : a value-driven approach.; BJL
Business to business marketing : a value-driven approach.
BJL
BOOK
2010
HF 5415.1263 B6
Business marketing / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
BJL
BOOK
2005
Business to business market research / Martin P. Block, Tamara S. Block.
BJL
BOOK
2005
HF 5415.1263 B9 : Business marketing : an interaction and network perspective / edited by Kristian Möller and David Wilson.; BJL
Business marketing : an interaction and network perspective / edited by Kristian Möller and David Wil
BJL
BOOK
1995
HF 5415.1263 D2 : AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson.; BJL
AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger
BJL
BOOK
1997
HF 5415.1263 I4 : Industrial networks : a new view of reality / edited by Bjorn Axelsson and Geoffrey Easton.; BJL
Industrial networks : a new view of reality / edited by Bjorn Axelsson and Geoffrey Easton.
BJL
BOOK
1992
HF 5415.1263 M6 : B2B marketing : a radically different approach for business-to-business marketers / Steve Minett.; BJL
B2B marketing : a radically different approach for business-to-business marketers / Steve Minett.
BJL
BOOK
2002
HF 5415.1263 M8 : Business-to-business marketing : a strategic approach / Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt.; BJL
Business-to-business marketing : a strategic approach / Michael H. Morris, Leyland F. Pitt, and Earl
BJL
BOOK
2001
HF 5415.1263 N9 / q : Marketing : Business review As/A level resource pack.; Education Resources
Marketing : Business review As/A level resource pack.
Education Resources
BOOK
2002
HF 5415.1263 U5
Understanding business marketing and purchasing : an interaction approach / edited by David Ford on b
BJL
BOOK
2002
Understanding business markets : interaction, relationships and networks / the Industrial Marketing a
BJL
BOOK
1997
HF 5415.1263 V8 : Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano.; BJL
Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Jos
BJL
BOOK
c2002
HF 5415.1263 W3 : Industrial marketing strategy / Frederick E. Webster, Jr.; BJL
Industrial marketing strategy / Frederick E. Webster, Jr.
BJL
BOOK
1995
HF 5415.1264 I6 : Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.; BJL
Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.
BJL
BOOK
1996
HF5415.1265
Advances in Production Management Systems. The Path to Digital Transformation and Innovation of Produ
Online materials
EBOOKS
2020
E-marketing [electronic resource] : theory and application / Stephen Dann and Susan Dann.
Online materials
EBOOKS
2011
Online marketing inside out / by Brandon Eley & Shayne Tilley.
BJL
BOOK
2009
HF 5415.1265 A3 : E-business marketing / Terri C. Albert, William B. Sanders.; BJL
E-business marketing / Terri C. Albert, William B. Sanders.
BJL
BOOK
c2003
HF 5415.1265 B2
Social media marketing : a strategic approach / Melissa S. Barker...[et.al.].
BJL
BOOK
2013
Social media marketing : a strategic approach.
BJL
BOOK
2017
HF5415.1265 .B275 : Social media marketing : a strategic approach.; BJL
Social media marketing : a strategic approach.
BJL
BOOK
2022
HF5415.1265 .B275 2023 : Social media marketing [electronic resource] : a strategic approach.; Online materials
Social media marketing [electronic resource] : a strategic approach.
Online materials
EBOOKS
2023
HF5415.1265 .B578 2006 : Blog, schmog! : the truth about what blogs can (and can't) do for your business / Robert W. Bly.; BJL
Blog, schmog! : the truth about what blogs can (and can't) do for your business / Robert W. Bly.
BJL
BOOK
c2006
HF 5415.1265 B8 : The eng@ged customer : the new rules of Internet direct marketing / Hans Peter Brondmo.; BJL
The eng@ged customer : the new rules of Internet direct marketing / Hans Peter Brondmo.
BJL
BOOK
2001
HF 5415.1265 C4
Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
BJL
BOOK
2015
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
BJL
BOOK
2012
e-marketing strategy.
BJL
BOOK
2001
Internet marketing : a practical approach / Alan Charlesworth.
BJL
BOOK
2009