HF 5822 F3 : The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.; BJL
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
BJL
BOOK
2010
HF5822 .F47 2014 : The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming.; BJL
The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming.
BJL
BOOK
2014
HF 5822 G6 : Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.; BJL
Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.
BJL
BOOK
1998
HF 5822 H4
The hidden power of advertising : how low involvement processing influences the way we choose brands.
BJL
BOOK
2001
Seducing the subconscious : the psychology of emotional influence in advertising / Robert Heath.
BJL
BOOK
2012
HF 5822 J5 : The codes of advertising : fetishism and the political economy of meaning in the consumer society.; BJL
The codes of advertising : fetishism and the political economy of meaning in the consumer society.
BJL
BOOK
1990
HF 5822 L9 : Measuring advertising effectiveness.; BJL
Measuring advertising effectiveness.
BJL
BOOK
1963
HF 5822 M3 : Motivation in advertising : motives that make people buy.; BJL
Motivation in advertising : motives that make people buy.
BJL
BOOK
1957
HF 5822 M4 : The mechanical bride : folklore of industrial man.; BJL
The mechanical bride : folklore of industrial man.
BJL
BOOK
1967
HF 5822 M5 : Visual persuasion : the role of images in advertising.; BJL
Visual persuasion : the role of images in advertising.
BJL
BOOK
1997
HF 5822 O8 : Persuasion in advertising / by John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.; BJL
Persuasion in advertising / by John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.
BJL
BOOK
2004
HF 5822 S6 : Motivation research in advertising and marketing.; BJL
Motivation research in advertising and marketing.
BJL
BOOK
1954
HF 5822 T4 : The visible persuaders.; BJL
The visible persuaders.
BJL
BOOK
1967
HF5823 : The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot.; BJL
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot.
BJL
BOOK
c2006
HF 5823 A1 : Advertising management / D.A. Aaker, J.G. Myers.; BJL
Advertising management / D.A. Aaker, J.G. Myers.
BJL
BOOK
1987
HF 5823 A2
Advertising cultures / edited by Timothy deWaal Malefyt and Brian Moeran.
BJL
BOOK
2003
Advertising worldwide : advertising conditions in selected countries / Ingomar Kloss (editor) ; with
BJL
BOOK
c2001
HF 5823 A4
Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.
BJL
BOOK
c2010
Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow.
BJL
BOOK
2017
HF5823 .A76 2010 : Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Gerry Lukeman and Sandeep Patnaik.; BJL
Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Ge
BJL
BOOK
2010
HF 5823 B2 : Readings in advertising and promotion strategy.; BJL
Readings in advertising and promotion strategy.
BJL
BOOK
1968
HF 5823 B4
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa
BJL
BOOK
2000
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Mi
BJL
BOOK
2004
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Mi
BJL
BOOK
2018
HF 5823 B8 : The advertising handbook.; BJL
The advertising handbook.
BJL
BOOK
2002
HF 5823 D2 : Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.; BJL
Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
BJL
BOOK
2002
HF 5823 E1 : The effect of advertising and display : assessing the evidence / Robert East.; BJL
The effect of advertising and display : assessing the evidence / Robert East.
BJL
BOOK
c2003
HF 5823 E9 : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.; BJL
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
BJL
BOOK
1999
HF 5823 H1
Advertising & promotion.
BJL
BOOK
2015
Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
BJL
BOOK
2010
Advertising and promotion : communicating brands.
BJL
BOOK
2005
HF 5823 H3 : A handbook of advertising techniques.; BJL
A handbook of advertising techniques.
BJL
BOOK
1987
HF 5823 H8
How advertising works : the role of research / edited by John Philip Jones.
BJL
BOOK
1998
How to plan advertising / edited by Alan Cooper.
BJL
BOOK
1997
HF 5823 I6 : International advertising : realities and myths / edited by John Philip Jones.; BJL
International advertising : realities and myths / edited by John Philip Jones.
BJL
BOOK
2000
HF 5823 J4 : Advertising.; BJL
Advertising.
BJL
BOOK
2000
HF 5823 J7 : Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.; BJL
Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.
BJL
BOOK
c2004
HF 5823 K6
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
BJL
BOOK
2002
Kleppner's advertising procedure.
BJL
BOOK
2010
HF 5823 L2
Advertising administration : principles and practice.
BJL
BOOK
1931
Advertising by design : generating and designing creative ideas across media / Robin Landa.
BJL
BOOK
2010
HF 5823 M7 : Advertising worldwide : concepts, theories and practice of international, multinational and global advertising.; BJL
Advertising worldwide : concepts, theories and practice of international, multinational and global ad
BJL
BOOK
1994
HF 5823 M9 : Ad worlds : brands, media, audiences.; BJL
Ad worlds : brands, media, audiences.
BJL
BOOK
1999
HF 5823 O3
Ogilvy on advertising / David Ogilvy.
BJL
BOOK
1995
Ogilvy on advertising / David Ogilvy.
BJL
BOOK
2007
HF 5823 P8 : The Practice of advertising / edited by Norman Hart.; BJL
The Practice of advertising / edited by Norman Hart.
BJL
BOOK
1995
HF 5823 P9 / q : Kribbeln im Kopf. English; BJL
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
BJL
BOOK
2008
HF 5823 R5 : The fall of advertising and the rise of PR / Al Ries and Laura Ries.; BJL
The fall of advertising and the rise of PR / Al Ries and Laura Ries.
BJL
BOOK
2002
HF 5823 R7 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.; BJL
How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.
BJL
BOOK
2003
HF 5823 S1 : The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.; BJL
The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.
BJL
BOOK
2007
HF 5823 S3
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.
BJL
BOOK
c1995
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
BJL
BOOK
c1999
HF 5823 S6 : Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertising campaigns.; BJL
Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertisin
BJL
BOOK
c2004
HF 5823 S7 : Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.; BJL
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
BJL
BOOK
2009
HF 5823 T2 : Effective advertising : understanding when, how, and why advertising works.; BJL
Effective advertising : understanding when, how, and why advertising works.
BJL
BOOK
c2004
HF 5823 V6 : Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.; BJL
Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.
BJL
BOOK
2004
HF 5823 W4
Advertising & IMC : principles & practice.
BJL
BOOK
2012
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
BJL
BOOK
c2003
Advertising : principles & practice.
BJL
BOOK
2008
HF 5823 W5
Advertising / Roderick White.
BJL
BOOK
c2000
Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scot
BJL
BOOK
c2003
HF5825 : The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.; BJL
The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites /
BJL
BOOK
2010
HF 5825 D7 : Creative strategy in advertising; BJL
Creative strategy in advertising
BJL
BOOK
c2011
HF 5825 J5 : Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.; BJL
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
BJL
BOOK
c2001
HF 5825 M9 : Words in ads.; BJL
Words in ads.
BJL
BOOK
1994