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Author Parente, Donald.
Title Advertising campaign strategy : a guide to marketing communication plans.
Publication Info Fort Worth, Tex. : Thomson Learning/Dryden Press, 2000.
Edition 2nd ed.


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 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
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Descript 371p.
Edition 2nd ed.
ISBN 003021114X
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Author Parente, Donald.
Series The Dryden Press series in marketing
Subject Advertising campaigns.
Communication in marketing.
Descript 371p.
Edition 2nd ed.
ISBN 003021114X
Author Parente, Donald.
Series The Dryden Press series in marketing
Subject Advertising campaigns.
Communication in marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE

Subject Advertising campaigns.
Communication in marketing.
Descript 371p.
ISBN 003021114X
Persistent link to this item
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